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UK: Hydrangeas in the spotlight at Chelsea Flower Show

Every year, during the RHS Chelsea Flower Show, Neill Strain focuses on a single flower type and creates an exceptional showcase at his Belgravia boutique for all to enjoy. This year, it is the Hydrangea that takes centre stage. Neill will host HELLO HYDRANGEA! - a definitive look at the new star of the flower world with an impressive display of rare and new varieties of Hydrangeas, in collaboration with Chelsea Fringe. In a May blog post he shares his research and sourcing in Holland for the fabulous blooms.


Hydrangeas growing at Sonneveld's glasshouses in Holland

This year, Neill Strain Floral Couture decided to showcase Hydrangeas for the annual Chelsea Flower Show and Chelsea Fringe collaboration. They use Hydrangeas extensively at the boutique as well as for their wedding and event work. But in the floral industry they are a new flower. Only 15 years ago Hydrangeas were not sold as a cut flower in the Dutch flower market and yet today they have become one of Holland's most important flowers for production and export.

In only 15 years, cut Hydrangea growers in Holland have risen from almost none to 100 with about 175 hectares now dedicated to Hydrangeas. In comparison, during the past 5 years, the number of Rose growers has dropped from 1,800 to 300 - mainly due to competition from Africa and South America.

Read more and check the photos at Neill's Flower Blog

Publication date: 5/12/2017

 


 

Other news in this sector:

4/17/2018 Bloomon expands to France
4/13/2018 British Flowers Week competition launched at the Garden Museum
4/11/2018 British florist sources flowers from Holland
4/10/2018 "Business won't be blooming for florists after Brexit"
4/5/2018 Flower Constellations: Wild arrangements with fewer stems
3/22/2018 NL: "High time to join forces"
2/9/2018 "Less than 1% of the total flower assortment available in webshops for consumers"
2/6/2018 Dutch chrysanthemum sector informed on North American market
1/29/2018 US (TX): Florist sells roses that last for more than a year
1/19/2018 India: MBA graduate and accountant join forces selling flowers
1/18/2018 Florismart presents Floralism at IPM Essen
1/9/2018 How a Dutch startup became the Netflix of flowers
1/8/2018 NL: Bloomon fifth in top 10 investments 2017
1/4/2018 NL: Half a century of flower auction with Hans van Zanten
12/20/2017 US (TX): 500,000 bulbs planted for spring flower festival
12/18/2017 Flower Circus surprise florists in Russian cold
12/15/2017 Dutch flowers for 'biggest Indian wedding of the year'
12/7/2017 Bond, Antonio Bond: a floral artist with an edge
11/28/2017 UK: London St Pancras station unveils 15,000-flower Christmas tree
11/24/2017 NL: Lucinda den Adel wins VBW Flowercup

 

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