Dümmen Orange updates Avalanche+ roses website

In 2001, avalancheroses.com was one of the first websites in the flower sector to be devoted entirely to one product: the Avalanche+ rose. Dümmen Orange, the breeder of Avalanche+, has given the website not just an update but a total makeover. The content is now more user-friendly and also more easily accessible on mobile devices, amongst others.

"The primary goal of the new website is to inspire florists and retailers, but consumers will also find lots of information about these remarkable roses," says Roy van Kester, marketing specialist at Dümmen Orange. "We've created exciting new visuals that show the versatility of Avalanche+ in both romantic and modern settings. Avalanche+ is very popular on Facebook and Instagram, on the new website our social platforms are seamlessly integrated to show all things Avalanche+ in one place. Also on the site are personal profiles of our top growers, for a broad and interesting picture of everything that happens behind the scenes, from first shoot to fabulous rose."

For more information
Dümmen Orange
www.dummenorange.com