Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

SMK unveils new name for Milieukeur: PlanetProof

During the Anniversary Event on 11 May, SMK unveiled a new name – on the way to PlanetProof – that aims to internationalize the Milieukeur label for a whole range of plant-based products. This new name is available to label holders whose products comply with Milieukeur's standards. Trading companies and retailers can also apply for a certification to use the PlanetProof label.

The new name for Milieukeur makes it clear that sustainability is a continuous process of improvement, with the ultimate aim of ensuring that production is in harmony with the environment.

SMK expects this new name to be particularly popular among Dutch farmers and growers that look to produce and export more sustainably. Around 80% of the fruit, vegetables, ornamental flowers, and trees produced in the Netherlands is sold abroad. PlanetProof enables exporting farmers, growers, and trading houses to offer their customers added value.

PlanetProof is another name for Milieukeur, and both names will still exist side by side for the time being. As such, the applicable standards for the certificate will be identical and require additional efforts in production that reduce a company's environmental impact. These standards relate to fertilization, crop protection, water, energy, biodiversity, and other aspects. Fruit, vegetables, and ornamental products with the Milieukeur are increasingly in demand in Dutch supermarkets, with the share more sustainable products set to increase rapidly over the coming years. SMK has made arrangements to begin cooperating with GroentenFruit Huis in order to ensure this growth.

For more information:

Publication date: 5/18/2017



Other news in this sector:

9/25/2017 NL: Florists Clock customers donate 5,000 euro to Ride for the Roses
9/18/2017 Pure Green: October houseplants of the month
9/15/2017 80,000 Cannova bring colour to Vienna
9/15/2017 iBulb wants to grow demand for fall-planted bulbs
9/12/2017 US: Four Star road shows are coming
9/12/2017 UK: The joy of plants takes over West Elm shop window
9/11/2017 US: Field to Vase Dinner Tour Earns Marketer of the Year Award
9/8/2017 US: Voting open for National Garden Bureau’s Therapeutic Garden Grant
9/8/2017 Flowers in the Experience Economy
9/8/2017 Beekenkamp and "Caring for life" grow together
9/6/2017 Florismart takes floristry education bus across the UK
9/6/2017 A Paris street in Bogotá
9/5/2017 'Floradecora participation pays off for FleuraMetz'
9/5/2017 The changing workspace and indoor plants
9/5/2017 The Bloomia Blog is live
9/4/2017 Austraflora runs sixth annual photography competition
9/1/2017 US: American Grown in new Farm & Flower Guide 2017
8/31/2017 EFSA publishes Lifestyle Trends Spring / Summer 2018
8/31/2017 "GASA Young Plants thinks different"
8/31/2017 UK: The arrival of fashionably late perennials


Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.

  Display email address

  new code