Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

SMK unveils new name for Milieukeur: PlanetProof

During the Anniversary Event on 11 May, SMK unveiled a new name – on the way to PlanetProof – that aims to internationalize the Milieukeur label for a whole range of plant-based products. This new name is available to label holders whose products comply with Milieukeur's standards. Trading companies and retailers can also apply for a certification to use the PlanetProof label.

The new name for Milieukeur makes it clear that sustainability is a continuous process of improvement, with the ultimate aim of ensuring that production is in harmony with the environment.

SMK expects this new name to be particularly popular among Dutch farmers and growers that look to produce and export more sustainably. Around 80% of the fruit, vegetables, ornamental flowers, and trees produced in the Netherlands is sold abroad. PlanetProof enables exporting farmers, growers, and trading houses to offer their customers added value.

PlanetProof is another name for Milieukeur, and both names will still exist side by side for the time being. As such, the applicable standards for the certificate will be identical and require additional efforts in production that reduce a company's environmental impact. These standards relate to fertilization, crop protection, water, energy, biodiversity, and other aspects. Fruit, vegetables, and ornamental products with the Milieukeur are increasingly in demand in Dutch supermarkets, with the share more sustainable products set to increase rapidly over the coming years. SMK has made arrangements to begin cooperating with GroentenFruit Huis in order to ensure this growth.

For more information:

Publication date: 5/18/2017



Other news in this sector:

4/20/2018 American Grown puts spotlight on Southeast Asia and China in 2018
4/19/2018 Over 1,200 stores plan to celebrate American Grown Flowers Month
4/19/2018 "Hedges, edges and everything in-between"
4/19/2018 Hydrangea: April 2018 Houseplant of the Month
4/18/2018 US: 15,000 tulips to celebrate Dutch Tulip Days
4/18/2018 US (OR): Grower launches consumer app
4/18/2018 Zen plants: May Houseplants of the Month
4/17/2018 Australia: Five things to know about your marketing levy today
4/17/2018 Behind the scenes at an Ecuadorian rose farm
4/17/2018 "Innovative products and services are driving success"
4/17/2018 Netherlands: Celosia season gets underway
4/17/2018 The Calla will be in the Flower Agenda in May
4/16/2018 Vegetable plants: May Garden plants of the Month
4/12/2018 Brand positioning: It’s not easy being green
4/10/2018 US: Zinfin Doll crowned Shrub Madness champion
4/10/2018 US: Bloomia and CityCenterDC are 'partners in happiness'
4/9/2018 What do elephants, cyclists, golfers and horses have in common?
4/9/2018 UK: Mr Men Little Miss budding into seeds with Thompson & Morgan
4/6/2018 US: Mother's Day a major marketing opportunity
4/4/2018 All-America Selections offers free POP kit for garden center retailers


Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.

  Display email address

  new code