Everything's coming up roses for De Ruiter

In recent years, De Ruiter has been hard at work on five red and five pink rose varieties for Africa. The group of red rose varieties has been named The “new” Big Five. Some of these are already known in the market because they're in production or being traded already. The varieties Rhodos, Ever Red and Red Kamala are already widely known. The Spectre (intermediate) and Cupido (T-Hybrid) are brand new varieties, and are being trialed at some large companies in Africa. The “new” Big 5 will be communicated as a very welcome addition to the complete range for chain partners.

On May 13, De Ruiter won first prize in the Keukenhof Consumer Award Rose 2017, for the Ever Red variety, which is supplied by chain partner F. Optimal Connection. Earlier this year, De Ruiter already won a professional jury award for Cherry Kheops, a special spray rose with 40-60 rosebuds per branch.

De Ruiter is not only introducing new varieties in the red segment, the company is also active in the pink segment. In addition to the existing variety Pink Rhodos, a mutant of the well-known red variety, Wham, Celeb, Opala and London Eye are also presented to the market.

In the special shape segment, the Vuvuzela range and X-pression are popular choices, characterized by their bud shape and color combination. These strong characteristics already yielded De Ruiter the name of 'color breeder'. "We still are," says Örjan Hulshof, Sales and Marketing Manager, "but we're also looking for an all-round supplier of a complete rose assortment for the whole market. Our pay-off is 'creating flower business' for a reason."

During IFTEX, most professionals will get to know the new General Manager of De Ruiter East Africa. Since May 1, Rob Letcher has been in charge of De Ruiter's activities in Kenya.

For more information
Royal De Ruiter
Örjan Hulshof
orjan.hulshof@deruiter.com
www.deruiter.com