Australian Flower Festival announced

The inaugural Australian Flower Festival is being held in Brisbane on Monday 18th September to coincide with Australian Flowers Week (16-24 September). The festival is expected to attract over 250 professional florists and will also open some areas, such as the floristry competition and demonstration areas, to the public as a promotional exercise for the industry.

The event will not be a traditional conference forum but will have a fresh, new, young and fun ‘music festival’ format designed to attract and delight florists from around Australia. The event will run four concurrent streams of speakers, demonstrations, trade displays and competitions during the day and finishing with a cocktail event at the After Party that evening.

Australian Flower Festival promotional images (Flowers by Julia Rose)

South Bank TAFE’s college campus is providing the venue with indoor and outdoor spaces which can host different activities during the event making it ideal for this format. The organisers are working to finalise a great line-up including speakers on issues affecting Australian florists’ livelihoods and futures. This includes presentations that assist them with business management (Business Stage); integrating technology into their businesses (Tech Stage) and improving their product offering by learning new techniques in floristry (Inspiration Stage). There will also be competitions running concurrently (Competition Stage) with a schedule that will inspire attendees and demonstrate the professionalism of the competitors involved.

The event will wrap up with an After Party cocktail evening in the on-site restaurant and bar. Presentation to the competition winners will be made followed by an evening of dancing with live music and a DJ.

Floral sundries supplier Swann Agencies (www.swannagencies.com.au) has signed on as Platinum Sponsor and will be the preferred sundries supplier for the event, its demonstrations and competitions.

Australian Flower Festival has a number of sponsorship opportunities for companies wanting to reach florists from around Australia at one event and the perfect platform from which to launch new products and services. For more information on sponsorship email shane@flowersquensland.asn.au or to register visit https://store.flowersqueensland.asn.au/event/flowerfest.