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Survey SDF

Survey: Growers happy with Floriday, buyers more negative

By means of a survey, SDF has examined the opinion of growers and traders about the participation of Royal Flora Holland in FloraXchange. The results show that growers are mostly satisfied with the participation in FloraXchange. For buyers, this is exactly the opposite with a majority having a negative outlook on the developments.

Among growers, a large majority is positive about the merger.

The negativity among traders is not inversely proportional to the positivity among growers, but a more negative assessment of the merger of both platforms is clear.

Source: SDF