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Certified American Grown celebrates third anniversaryThe Certified American Grown program was launched July 1, 2014, to help educate the buying public on the importance of the origin of their flowers. After all, a consumer research study recently found that 74 percent of people had no idea where the flowers they purchased where grown, yet 58 percent of them would prefer to buy homegrown blooms if given the choice.
The Certified American Grown Flowers brand represents a unified and diverse coalition of U.S. flower farms, including small and large entities in multiple states across the country. The group now certifies hundreds of millions of stems of flowers each year, guaranteeing consumers that the flowers they are purchasing were grown in the U.S.
Certified American Grown flower farms participate in an independent, third-party supply-chain audit to verify both origin and assembly of the flowers they grow.
When it appears on bouquets, bunches and other packaging or store signage, the Certified American Grown logo gives consumers confidence in the source of their flowers and guarantees that the flowers they purchase were grown by an American flower farming family.
For more information:
California Cut Flower Commission
PO Box 90225, Santa Barbara, CA
Publication date: 8/10/2017
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