Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Avanish Mokate, Continental Breeding:

Mayra's roses gain larger foothold in Kenya

You have probably heard of the Mayra's rose of Continental Breeding. It is a garden cut rose that has the same characteristics of a regular cut rose and has been introduced in South America two years ago, where it quickly gained popularity. Last year, Continental Breeders introduced it to Kenyan growers and it is currently being grown at two farms and trialled at three other high altitude farms in Kenya.


Avanish Moskate, Pedro Requena and Juan Demian Requena at the IFTEX 2017. The Mayra's rose took a central stage at their booth. "Also this year, the Mayra's roses caught the attention of many buyers at the IFTEX."



High production
Continental Breeding has been investing in the breeding of the Mayra's rose for about five years and introduced the first varieties to the South American growers two years ago. According to Continental Breeding Africa Representative Avinash Mokate, the fact that it has the same characteristics as a regular cut rose, the opening of a garden rose, and the high production and selling prices in particular is what makes the Mayra's rose so unique. "The South American growers receive about 50 to 100 percent higher prices on the European and US market than for regular cut roses", he says.


The Mayra's Rose Family at the IFTEX 2017.

Special packaging
Even though, the Mayra's roses cultivation characteristics are similar to that of a regular cut rose, they differ a bit in packaging. "It is a niche and high value product and therefore, spotless flowers need to end up at the consumer. In order to achieve this, we protect the buds with a foam cup that is put around the bud when it is showing color. This cup will stay around the bud right from the field up to the consumer", says Mokate. Next to the fact that this cup protects the flower, it also creates a fashionable look. "It is now more presented like a gift and this enables the growers to maintain a high brand image."



Trials going on in Kenya
Last year, the Mayra's rose has been introduced to the Kenyan growers and currently two growers in Kenya, Uhuru Flowers and Batian Flowers, have commercially planted it. At three other farms, AAA Roses, Subati Group and Black Tulip trials are currently conducted. "We work with selective growers that are situated on an altitude of 2,400 meters and above."



Keeping it exclusive 
And Continental Breeding wants to keep it an exclusive product. "In order to do this, we ask high royalties. However, if the growers join our exclusive cluster, we can give them more trials", says Mokate.



For more information:
Continental Breeding
Avanish Mokate
Email: avinash@plantascontinental.com / avinash.mokate@gmail.com
T: +254739728333, +254715173338
www.plantascontinental.com


Publication date: 8/22/2017
Author: Elita Vellekoop
Copyright: www.floraldaily.com

 


 

Other news in this sector:

1/18/2018 Video: expansion Evanthia tropical plants and seeds department
1/18/2018 Serbia: Pheno Geno Roses merges with Leja
1/17/2018 David Austin offers a taste of things to come
1/16/2018 PanAmerican Seed acquires Golden State Bulb Growers begonia lines
1/16/2018 US: Fred C. Gloeckner & Company releases 2018-2019 Seed Catalog
1/16/2018 US: Intellectual property rights for new plant varieties have expanded
1/15/2018 Danziger makes debut at Flower Expo China 2018
1/15/2018 Europe: 'Broad range of chrysanthemums boosts demand'
1/15/2018 Selecta one contributes further to biodiversity protection
1/12/2018 Selecta one acquires Kalanchoe breeding from Topcolor Breeding
1/12/2018 Ball and KeyGene unravel impatiens genome
1/10/2018 UK: The man behind the 'David Howard' dahlia
1/10/2018 US (MI): "Farmers market growers love AAS winners"
1/10/2018 High expectations for side budding miniature roses
1/4/2018 UK: PowerDaisy Sunny wins bronze RHS award
1/3/2018 UK: RHS awards 20 zinnia varieties Fleuroselect trial
1/3/2018 US (IA): Plantpeddler presents poinsettia variety day results
1/3/2018 Update from Dümmen Orange infected begonia cuttings
12/20/2017 Deliflor variety trials in Spain and Italy
12/20/2017 Schoneveld Breeding to get new glass dome office

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code