Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »


Russia: "Linking Russian florists to Dutch flowers"

On August 12, Sobolj in Moscow received more than 70 Russian florists for a workshop. Led by trend-setting ornamental plants and interior-design experts, Dutch flowers were used to make beautiful flower arrangements. The flower arrangements were inspired by autumn and the 2 September highlights in the Russian flower trade: ‘Back to school’ and the FlowersExpo.

In the days and weeks afterwards, the effect of the workshop spread like wildfire on Russian social media, according to Sobolj. Through the workshop, Dutch flowers are promoted in an appealing way. The workshop is also used to generate beautiful imagery, which is widely distributed through social media. The flowers that were used for the flower arrangements are then promoted throughout the entire sales channel to increase their sales.

To start with the importer: for this project there is a collaboration with Flower of Macheliuk, one of Russia's major ornamental plant importers. This company has its own flower agency with PR and communications department, with which Sobolj works together. Macheliuk buys the Dutch flowers that are used in the flower arrangements in ample quantity in order to respond quickly to the demand that will arise. Anton Macheliuk, director/owner: "It's the first time that we’ve organized such a workshop. We see it as a contribution to the trend of flower arranging, while also showing our skills."

A glimpse of the workshop, you can view the video of the event here.

Source: Sobolj focuses on sales promotion for Dutch floriculture on the Russian market.
For more information, please contact Natasja Mironova (director):
 mail or by +31 (0)6 51 59 61 21

Publication date: 9/6/2017



Other news in this sector:

1/19/2018 Primula and ranunculus in the spotlight at Open Days Schoneveld
1/19/2018 What to expect of 2nd edition Floradecora?
1/19/2018 US (FL): "We welcomed more interested contacts than ever before"
1/19/2018 India: Spring festival to give floriculture a boost
1/19/2018 India to get first Floral Artist Championship
1/18/2018 US: Five stops announced for 2018 Field to Vase Dinner Tour
1/18/2018 Free tickets for Flower Expo China available online
1/18/2018 World Floral Expo back to Chicago
1/17/2018 India: Involvement of corporate sector into urban development through Flower Expo
1/17/2018 Germany: What's new at IPM Essen 2018?
1/17/2018 Dalat is “Honor City” of HortEx Vietnam 2018
1/16/2018 Reminder to remember the roo in the lead-up to Australia Day
1/16/2018 UK: A new one-day event for retailers, suppliers and growers
1/16/2018 Netherlands: New event focuses on new nursery assortment
1/16/2018 Webinar: In-House Nutrient Monitoring
1/15/2018 US (MI): Early spring events for growers
1/15/2018 Photoperiodic responses and lighting strategies
1/15/2018 National participation booths from all over the world present their products
1/12/2018 Ethiopian horticulture & floriculture industry prepares for HortiFlora 2018
1/12/2018 UK: BPOA conference opened by Albert Grimm of Jeffery’s greenhouses


Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.

  Display email address

  new code