Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Anat Moshes, Danziger:

"Russians looking for a broader flower assortment"

"Russian buyers are looking for a wider selection of flowers and are more often sourcing these varieties directly from the farms", explains Anat Moshes, VP cut flowers sales of Israeli breeding company Danziger. Their African and South American summer flower growers used to supply mainly gypsophilas to the Russian market, but Moshes notices that they are expanding their assortment to meet these changing demands. And in order to get an even better insight in this market's demands and requirements, Danziger is exhibiting at the FlowersExpo in Moscow, where they will present almost all of the cut flowers in their assortment.


Idan Honig, Anat Moshes and Shmulik Ben Harush at the IFTEX 2017 in Nairobi, Kenya. (Idan Honig, together with two other colleagues, will be exhibiting at the FlowersExpo in Moscow) 

Wider assortment
Danziger breeds and produces many types of young plants for cut flowers such as gypsophila, aster, solidago, limonium, hypericums, chrysanthemums and more. According to Moshes, the gypsophila, and specifically the well known variety XLENCE®, followed by the variety COSMIC™ - both of extra large flower, is still the main product in Danziger's cut flower assortment that is supplied to the Russian market by their African and South American growers. However, over the years, Moshes saw the demand changing. "Every year, we hear from our growers that the Russian buyers are looking for a wider assortment of flowers. In addition to gypsophilas, scabiosas, craspedias, veronicas, cut kalanchoes, Ornithogalums and limoniums are increasingly more demanded by the Russians."

Sourcing direct from the farms
Besides looking for a wider assortment, the Russian buyers are also more often sourcing the varieties direct from the farm, and African farms are in a trend of growing. "The majority of the gypsophilas and other summer flowers are still being imported from South America. However, we see that the Kenyan and Ethiopian growers are becoming more professional and are able to produce a high quality crop with large flowers of roses and gypsophilas, which are two of the major requirements of the Russians. Therefore, increasingly more Russian buyers are eager to import African flowers, but most of these flowers are still only available at the Dutch auction. So, over the last two years in particular, we see many Russian buyers sourcing the products from the farm directly. At the IFTEX in Nairobi (Kenya) that was held last June, for example, mainly Russians attended this show to discover the possibilities of buying directly."


New Scabiosa Scoop varieties, clockwise: Sweet, Tutti Frutti, Scoop Red Velvet and Cotton Candy.

New varieties
At the FlowersExpo Moscow, that will be held from September 12-14, Danziger will present many varieties. "We will have almost all of our varieties in our cut flower assortment on display. This way, we can get a better insight in the demands and show the Russian market what's available or what will be on the market soon." And special emphasis will be put on their new varieties. "Russians are eager to learn about the new varieties, their uses, which they can explore via our company catalog, exhibitions, & unique Florists catalogs. On top of that, four of our Scabiosa Scoop varieties (Cotton Candy, Red Velvet, Tuttie Frutti and Sweet) and one Limonium Altiaca, named the SAFORA® Oshi Pink, are participating in the Best New Varieties competition."


SAFORA® Oshi Pink.

For more information
Danziger
Anat Moshes
Emaill: anat@danziger.co.il
www.danziger.co.il


Publication date: 9/6/2017
Author: Elita Vellekoop
Copyright: www.floraldaily.com

 


 

Other news in this sector:

5/23/2018 Breeding is not just for the 'big boys'
5/22/2018 "Kenya a major segment at the global floriculture market"
5/18/2018 Preview FlowerTrials #1
5/18/2018 Kenya: United Selections starts planting in Naivasha showhouse
5/18/2018 US (CO): Aggie Geranium connects campus eras
5/18/2018 CAST 2018: What you've missed at Suncrest and Pacific Plug & Liner
5/17/2018 'Challenging times can create the greatest innovations'
5/16/2018 More highlights from CAST 2018
5/10/2018 UK: Hillier goes for Goldrush on Chelsea Flower Show
5/10/2018 25 percent growth for Chinese cut flower market
5/9/2018 Erd2-Tom2 Vegetable of the Year 2018 in Austria
5/8/2018 New series of videos 'The next step with'
5/7/2018 NL: New assortment pitched at Pre-FlowerTrials
5/4/2018 Mixed planters, mixed preferences
5/4/2018 1rose: Result of a close breeder-grower collaboration
5/4/2018 US (OR): "Bringing efficiency into bloom"
5/4/2018 What you've missed at the Ball stop during CAST
5/3/2018 Novel winter-hardy hibiscus hybrids hitting US market
5/2/2018 Danziger inspires florists, designers with Mother's Day floral displays
5/2/2018 Potential groundbreaking research on the garden rose genome

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code