Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

California Association of Flower Growers and Shippers

"Still blooming through the ages after 75 years"

The California Association of Flowers and Shippers held its bi-annual convention, “Fun ‘N Sun”, last August 9-12, 2017 in “The Village by the Sea”, Carlsbad, California. Lourdes Reyes, BallSB Marketing Director, shares her thoughts.

This year, the association celebrated 75 years serving the California flower growers and shippers. CalFlowers, then known as NORCAL was formed when Japanese and Italian flower farms in the Bay Area joined forces to address shipping issues around 1941.

After the traditional Golf Tournament, the convention started with the “All California flower display” in the Grand Foyer of the Park Hyatt Aviara Resort, Golf and Spa.
The splendor of the master pieces using California flowers was witnessed as one took the opportunity to greet old friends and to make new friends in the Welcome Reception Cocktail Party.

The outdoor dining experience incorporating CalFlowers aspirational theme “More Americans, enjoying more flowers, more often” captured in clear and simple terms, the Association's focus. Floral designs that were popular across the decades since CalFlowers was formed were displayed in the Black and White affair celebrating the 75 years of the association.

A picture display of the members' storied histories “All Who have contributed to the California floral Industry” was also enjoyed.

One of the highlights was the Farm tour, and three of the southern California’s best-known customers facilities were visited.
  1. Dramm and Echter Inc. where Gerberas, Lilies, Roses and succulents fill 950,000 square feet of greenhouse space
  2. Kendall Farm, a family owned and operated flower farm. Located in the hills of Rainbow, CA. Kendall Farms micro climate creates the perfect conditions for growing South African and Australian blooms as well as greens and USA blooms produced with Ball Seeds
  3. Mellano & Company. Operating since 1925, bringing high quality flowers to the market is what they do since then. Also a family owned business. They are bringing back the “CA grown Gypsophila” with Ball’s Gyp “Mirabella”.

The “Flower fair exhibit” at the convention gave the chance to preview the many booths and table top exhibits where the California flowers shined with colors, new varieties and innovative designs plus the “All Educational Sessions” gave the attendees a clear view of the thriving revival of the proudly California grown flowers.

For more information
Lourdes Reyes

Publication date: 9/7/2017



Other news in this sector:

1/19/2018 Primula and ranunculus in the spotlight at Open Days Schoneveld
1/19/2018 What to expect of 2nd edition Floradecora?
1/19/2018 US (FL): "We welcomed more interested contacts than ever before"
1/19/2018 India: Spring festival to give floriculture a boost
1/19/2018 India to get first Floral Artist Championship
1/18/2018 US: Five stops announced for 2018 Field to Vase Dinner Tour
1/18/2018 Free tickets for Flower Expo China available online
1/18/2018 World Floral Expo back to Chicago
1/17/2018 India: Involvement of corporate sector into urban development through Flower Expo
1/17/2018 Germany: What's new at IPM Essen 2018?
1/17/2018 Dalat is “Honor City” of HortEx Vietnam 2018
1/16/2018 Reminder to remember the roo in the lead-up to Australia Day
1/16/2018 UK: A new one-day event for retailers, suppliers and growers
1/16/2018 Netherlands: New event focuses on new nursery assortment
1/16/2018 Webinar: In-House Nutrient Monitoring
1/15/2018 US (MI): Early spring events for growers
1/15/2018 Photoperiodic responses and lighting strategies
1/15/2018 National participation booths from all over the world present their products
1/12/2018 Ethiopian horticulture & floriculture industry prepares for HortiFlora 2018
1/12/2018 UK: BPOA conference opened by Albert Grimm of Jeffery’s greenhouses


Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.

  Display email address

  new code