Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

California Association of Flower Growers and Shippers

"Still blooming through the ages after 75 years"

The California Association of Flowers and Shippers held its bi-annual convention, “Fun ‘N Sun”, last August 9-12, 2017 in “The Village by the Sea”, Carlsbad, California. Lourdes Reyes, BallSB Marketing Director, shares her thoughts.

This year, the association celebrated 75 years serving the California flower growers and shippers. CalFlowers, then known as NORCAL was formed when Japanese and Italian flower farms in the Bay Area joined forces to address shipping issues around 1941.

After the traditional Golf Tournament, the convention started with the “All California flower display” in the Grand Foyer of the Park Hyatt Aviara Resort, Golf and Spa.
The splendor of the master pieces using California flowers was witnessed as one took the opportunity to greet old friends and to make new friends in the Welcome Reception Cocktail Party.

The outdoor dining experience incorporating CalFlowers aspirational theme “More Americans, enjoying more flowers, more often” captured in clear and simple terms, the Association's focus. Floral designs that were popular across the decades since CalFlowers was formed were displayed in the Black and White affair celebrating the 75 years of the association.

A picture display of the members' storied histories “All Who have contributed to the California floral Industry” was also enjoyed.

One of the highlights was the Farm tour, and three of the southern California’s best-known customers facilities were visited.
  1. Dramm and Echter Inc. where Gerberas, Lilies, Roses and succulents fill 950,000 square feet of greenhouse space
  2. Kendall Farm, a family owned and operated flower farm. Located in the hills of Rainbow, CA. Kendall Farms micro climate creates the perfect conditions for growing South African and Australian blooms as well as greens and USA blooms produced with Ball Seeds
  3. Mellano & Company. Operating since 1925, bringing high quality flowers to the market is what they do since then. Also a family owned business. They are bringing back the “CA grown Gypsophila” with Ball’s Gyp “Mirabella”.

The “Flower fair exhibit” at the convention gave the chance to preview the many booths and table top exhibits where the California flowers shined with colors, new varieties and innovative designs plus the “All Educational Sessions” gave the attendees a clear view of the thriving revival of the proudly California grown flowers.

For more information
Lourdes Reyes

Publication date: 9/7/2017



Other news in this sector:

9/22/2017 Photo Report FlowersExpo 2017
9/22/2017 Ethiopian rose grower Agri Lake meets Dutch buyers
9/22/2017 Grand Jardin in the city
9/21/2017 High expectations for '17 Canadian Greenhouse Conference
9/21/2017 AVIV to conquer the market in Guangzhou, China
9/20/2017 Royal Van Zanten organizes seminar for Colombian Alstroemeria growers
9/20/2017 Flowers Canada's first Petals and Plates dinner tour at Rosa Flora
9/19/2017 PHS captures Grand Pinnacle and 20 other prizes for 2017 Holland Show
9/19/2017 Photo Report Naivasha Horticultural Fair
9/19/2017 Germany: Spoga Gafa billboard for the Dutch grower
9/14/2017 Australian Flower Festival coming to Brisbane in September
9/14/2017 Kenya: New date announced for Flower Logistics Africa
9/14/2017 Colombia: Jaroma Roses celebrates expansion with open house
9/13/2017 US (MD): Registration open for 2018 Mid-Atlantic Nursery Trade Show
9/13/2017 US (OR): Nearly 6,000 professionals flocked to Farwest
9/13/2017 Weather is talk of town at FlowersExpo Moscow
9/12/2017 Russian market kicks into gear
9/12/2017 UK: South West Growers Show focuses on key regional trade
9/12/2017 US (FL): AFE Fundraising Dinner canceled due to Hurricane Irma
9/11/2017 A visit to Polish Wholesale Market Bronisze


Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.

  Display email address

  new code