Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




US: GrowIt! Garden Shops sees 50,000 searches for local garden centers

Since the launch of GrowIt!, people had been finding plants on the app that would work well in their specific locations. By seeing what people were planting around them, community members could gain inspiration for their own spaces, but one question remained, “Where can I get these plants?”

This spring, GrowIt! set out to help their community find the answer, and created the GrowIt! Garden Shops program, where independent garden centers and nurseries could post pictures of things they had in stock, and be found by local customers looking for plants on the app. It was a win for both parties. Shoppers could find great plants and knowledgeable staff, and retailers could get in front of a whole new mobile audience.

In the first four months since the launch of the Garden Shops program, over 50,000 community members were actively seeking out local garden centers on the app.

“What I liked most about the whole concept of GrowIt! was the ease of using it to find whatever a newbie gardener may want just by color, all the way up to an experienced gardener looking for  a plant or variety by its Latin or scientific name. We are not the most tech-savvy mobile device users, and even we can use it with ease! And if you are a part of GrowIt! with your garden center, you pop up readily as a source for just what they may be looking for. Everyone looks at their phone or other mobile device for anything at anytime these days, and voila,,...there you are!” says Donna Nykaza-Jones, owner of Ray’s Quality Greenhouse in Matteson, Illinois.

Independent Garden Centers can learn more about the Garden Shops program at:
https://retailers.growitmobile.com/apply

Publication date: 9/12/2017

 


 

Other news in this sector:

4/30/2018 Garden centre chain B&Q brings back UK's favourite bedding plant
4/17/2018 Largest Dutch Intratuin gets mega restaurant and children’s play paradise
3/30/2018 US (TX): Calloway's Nursery to open 19th location in Hebron
3/22/2018 US (CA): SiteOne acquires three Village Nurseries Landscape Centers
3/20/2018 US (PA): Marriage in Walmart garden center
2/8/2018 Three new garden centres to be completed at once
2/6/2018 UK: Garden centre donates flower bulbs to children's playground
1/31/2018 NL: Life-size presentation of first Intratuin food hall
1/18/2018 UK: Wyevale to cut 40% of head office staff
12/20/2017 Myplant & Garden presents garden center trends
12/19/2017 Wayne Rooney 'really enjoying' community service at garden center
12/7/2017 US (CA): Garden centers join wildfire recovery efforts
11/24/2017 UK: Metamorphosis Squire's Garden Centre in Woking has begun
11/20/2017 Codema launches WEVAB webshop
11/16/2017 Garden center provides enhanced customer experience with Deco Harmony
11/15/2017 Italy: 'Flora Toscana Greenhouse' opens its doors
10/26/2017 Eye-tracking Technology and Garden Centre Marketing
10/25/2017 "Benefits of Stockosorb seen by retailer and consumers"
10/18/2017 Denmark: New garden centre for Billig Blomst
10/5/2017 UK: Boyd Douglas-Davies awarded the HTA Pearson Medal

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code