Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Home garden breeders, distributors and suppliers meet in Paris

Urban gardening was the theme of Fleuroselect’s 8th Home Garden Conference that took place on 21-22nd September in Paris. Approx. 75 seed breeders and distributors for the home gardening market from 10 different countries enjoyed a well-balanced programme of professional visits and inspiring speakers.



Compact or climbing
Host of the Conference was the French seed breeder HM.Clause who, in addition to its professional activities, also specialises in both flower and vegetable seed for the hobby market. The company invited the Home Garden Conference participants to discover the latest HM.Clause assortment in Le Grand Jardin, their summer trial case which was set up on a magnificent roof top terrace in Montmartre. Fully in line with the urban gardening trend, HM.Clause mainly showed compact and climbing varieties that fit perfectly on city balconies and patios. Echinacea Feeling Pink and Lupine MiniGallery Blue, both Fleuroselect Gold Medal winners, now also allow city inhabitants to enjoy these varieties in the outside space of their homes. The richness in fruits of the tomato and paprika climbers turn these varieties into a real must-have for urban terraces. Also the new, one-person sized watermelon climbing plant Mini Love caught the eye of many participants. A tasting session of the vegetable varieties made the experience complete.


 
French market meets horticultural therapy
Keynote speaker of this year’s event was Lodewijk Hoekstra, a Dutch television gardener who shared his vision on urban gardening. Ghislain Bousseau of the Bureau Regional Horticole gave us interesting facts and figures on the French market and journalist/horticultural therapist Isabelle Boucq introduced the group to the many benefits and applications of horticultural therapy including those for the sick and elderly. Antoine Jacobsohn, Director of Le Potager du Roi, gave a highly interesting presentation on the use of plants in the city in the past and in the future.


 
From Zinnia to Marigold
Within the framework of the ‘2017 Year of the Zinnia’ marketing campaign, the delegation visited the magnificent Jardin des Plantes where approx. 130 Zinnia varieties of Fleuroselect members were lined up to inspire the French and international visitors of the park. Wild varieties were added to the trial to underline the improvements in flower size, flowering period and disease resistance of the cultivated varieties. The 2018 Plant of the Year campaign will focus on Marigold and Pepper. Fleuroselect will offer logos, images and banners, all free of charge, to promote the sales of existing marigold and pepper varieties. Trials showing the entire membership’s Marigold varieties are again planned in Wisley (UK), Jardin des Plantes (FR), the island of Mainau (GE) and the Egapark in Erfurt (GE) for the 2018 season.
 
For more information
Fleuroselect
Email: info@fleuroselect.com
www.fleuroselect.com

Publication date: 10/6/2017

 


 

Other news in this sector:

7/20/2018 IPPS announces Conference Programme
7/20/2018 Photo Report Cultivate '18
7/20/2018 Registrations open for IPM Dubai 2018
7/20/2018 Myplant & Garden prepares for fifth edition
7/20/2018 NL: First Sundaville Retail Experience takes place this summer
7/19/2018 US (GA): 80 industry leaders create strategic plan for growth at NICH
7/19/2018 Cultivate'18: photos are on their way
7/19/2018 US: 1500 floral industry professionals gathered at IFE
7/19/2018 Italy: AIPH conference to focus on greening old cities
7/18/2018 Pink can be your favourite colour at the Cultivate'18
7/18/2018 Ecuador: International seminar explores floriculture market
7/17/2018 Final hours of Cultivate'18
7/17/2018 Ecuador eager to break Guinness record with huge rose pyramid
7/16/2018 US: Industry unites at Cultivate'18
7/16/2018 German flower influencer Marion Schouten promotes Imara and Calliope
7/16/2018 US: Syndicate Sales wins Innovation Battlefield at IFE
7/16/2018 UK: Plant area managers, buyers reminded to sign up for Plant Area Forum
7/16/2018 UK: Awards and accolades at RHS Hampton Court Palace Flower Show
7/13/2018 UK: Award winning Agapanthus grown in the New Forest
7/12/2018 US (OH): Ready for Cultivate'18?

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code