Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




US (CA): Taylor Farms and Sakata Seed participate in Petal It Forward

Taylor Farms, North America’s largest producer of salads and healthy fresh foods, and Sakata Seed America, a world leader in breeding and producing vegetable and flower seed, partnered together this afternoon in participation of the Society of American Florist’s Petal It Forward flower giveaway event in Salinas, CA.



The program, which took place on October 11th in more than 273 cities across 50 states, is designed to promote the understanding of the emotional value of giving and receiving flowers. Participants surprised individuals on the street with two flower bouquets, encouraging them to keep one and gift the other. As an added bonus, Taylor Farms coupons were included in each bouquet.



“At the core of our values, and as part of our 40th anniversary celebration, Sakata Seed America is committed to supporting activities that aim to enhance life, the environment and culture in our local communities, as well as across North America,” says Alecia Troy of Sakata. “Petal It Forward is a grass-roots, personal way to connect with others and spread the joy of flowers. Partnering with a caring company like Taylor Farms makes it even more meaningful.”



Special thanks are also being given to Kitayama Brothers and Green Valley Floral for donating flowers to the Petal It Forward project. Without their generous support, this event could not have happened.



“We were thrilled to receive the invitation from Sakata Seed America and the Society of America Florists to partner on this initiative,” said Katrina Gargiulo of Taylor Farms. “We take great pride in giving back to our local community and appreciate the opportunity to partake in this special program.”



University research reveals that flowers have an immediate impact on happiness and a long-term positive effect on moods. Now, a new survey has found that, when it comes to flowers, it’s just as good to give as it is to receive. With this data in mind, the Petal It Forward team is not only spreading happiness to lucky Salinas residents who receive the flowers, but arming these recipients with the tools they need to Petal It Forward and spread happiness to others.

For more information:
www.taylorfarms.com
www.sakata.com

Publication date: 10/12/2017

 


 

Other news in this sector:

10/19/2017 US: Floralife introduces “You Can Cut Time…Instead of Flowers” campaign
10/18/2017 Dutch florists celebrate autumn 'Rebel' style
10/18/2017 "Grandparents Day 2017: a sustainable success in Europe"
10/17/2017 "2 bouquets = endless smiles"
10/13/2017 US (FL): Jet Fresh Flowers “Petaled It Forward” in Miami
10/13/2017 US: Syngenta increases GreenTrust Rewards for hurricane-affected growers
10/11/2017 “Green has a huge influence on public space”
10/9/2017 Flower sales to profit from Day of the Dead
10/6/2017 Petals will brighten Columbus on October 11
10/5/2017 Flowers of Colombia: new brand that will identify Asocolflores and its members
10/3/2017 NL: Hortivation foundation launches website
10/3/2017 Australia: Research shows more businesses implementing ‘buy local’ policies
10/3/2017 October garden plant of the month: Viola
9/29/2017 US: QuickFlora introduces on-demand flower lockers
9/28/2017 US: NGB and Sakata award three grants to horticulture therapy gardens
9/27/2017 Autumn on the Flower Council consumer sites
9/26/2017 UK: Florismart launches new platform
9/25/2017 NL: Florists Clock customers donate 5,000 euro to Ride for the Roses
9/18/2017 Pure Green: October houseplants of the month
9/15/2017 80,000 Cannova bring colour to Vienna

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code