Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




US (CA): Taylor Farms and Sakata Seed participate in Petal It Forward

Taylor Farms, North America’s largest producer of salads and healthy fresh foods, and Sakata Seed America, a world leader in breeding and producing vegetable and flower seed, partnered together this afternoon in participation of the Society of American Florist’s Petal It Forward flower giveaway event in Salinas, CA.



The program, which took place on October 11th in more than 273 cities across 50 states, is designed to promote the understanding of the emotional value of giving and receiving flowers. Participants surprised individuals on the street with two flower bouquets, encouraging them to keep one and gift the other. As an added bonus, Taylor Farms coupons were included in each bouquet.



“At the core of our values, and as part of our 40th anniversary celebration, Sakata Seed America is committed to supporting activities that aim to enhance life, the environment and culture in our local communities, as well as across North America,” says Alecia Troy of Sakata. “Petal It Forward is a grass-roots, personal way to connect with others and spread the joy of flowers. Partnering with a caring company like Taylor Farms makes it even more meaningful.”



Special thanks are also being given to Kitayama Brothers and Green Valley Floral for donating flowers to the Petal It Forward project. Without their generous support, this event could not have happened.



“We were thrilled to receive the invitation from Sakata Seed America and the Society of America Florists to partner on this initiative,” said Katrina Gargiulo of Taylor Farms. “We take great pride in giving back to our local community and appreciate the opportunity to partake in this special program.”



University research reveals that flowers have an immediate impact on happiness and a long-term positive effect on moods. Now, a new survey has found that, when it comes to flowers, it’s just as good to give as it is to receive. With this data in mind, the Petal It Forward team is not only spreading happiness to lucky Salinas residents who receive the flowers, but arming these recipients with the tools they need to Petal It Forward and spread happiness to others.

For more information:
www.taylorfarms.com
www.sakata.com

Publication date: 10/12/2017

 


 

Other news in this sector:

7/20/2018 How to make the most of AFE's free #FlowerMarketingMonday videos
7/18/2018 East Coast’s largest flower farm becomes Certified American Grown
7/18/2018 New website for Ball FloraPlant
7/18/2018 "An annual tradition to celebrate summer is born"
7/16/2018 Summer Flowers: in the August Flower Agenda
7/13/2018 Danziger and Syngenta Flowers launch perennial marketing initiative
7/12/2018 US: New Ball ColorLink EDGE offers fixed freight program
7/11/2018 Vietnam: Dalat Hasfarm opens first retail shop in Binh Duong
7/11/2018 Local superfood from the nursery
7/11/2018 Top 10 digital marketing ideas for garden centers
7/10/2018 "We experience a revival of Dianthus"
7/10/2018 US: Younger floral industry members connect, talk issues
7/9/2018 US: NGB announces four classes for 2019 “Year of the” program
7/9/2018 US (CA): Senators, farmers gather for California Grown Flowers Month
7/6/2018 Generating customized labels for plant varieties
7/6/2018 US (MN): Twin Cities Flower Exchange promotes 'field-to-vase' movement
7/4/2018 2019 Flower Agenda announced
7/4/2018 Study examines advertising effectiveness of sales display
7/3/2018 Video of David Austin packaging roses in Kenya reached 2 million people
7/3/2018 US (FL): Celebrity proposal involves 4,000 red preserved roses

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code