Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »


"Plenty of opportunities to flourish in Dutch floriculture"

How does the Dutch floriculture sector look like in 2027? In this publication you will read what the expectations for entrepreneurs are in terms of consumer behavior, changes in the world market and developments in the supply chain. This will help you to recognize the opportunities for a flourishing future for your business.

Flexible needs
The consumer has become less predictable. One moment, the consumer wants a very luxurious bouquet or an exclusive plant, another moment he buys a special offer at a discount formula (Aldi, Lidl) or supermarket or hardware store (AH, Jumbo, Praxis). The same person wants to be served at different times with products of different quality. We call this buyer the hybrid consumer. Companies throughout the ornamentals chain should wonder how they can anticipate the variable buying behavior of these customers.

Rising international demand for flowers and plants
There is a strong relationship between growth of purchasing power and growth in spending in flowers and plants. Based on expected economic growth and current consumer value, Rabobank expects the global consumer value of flowers and plants to grow by almost 50% worldwide over the next 10 years.

Read the entire report on the Rabobank website (in Dutch).

Publication date: 10/18/2017



Other news in this sector:

6/15/2018 Gasa Group Holland B.V. appeals to court to get money from a Russian company
6/15/2018 EU wants to get rid of single-use plastics
6/14/2018 Kenya inks trade deal with Chinese e-commerce platform
6/14/2018 US: Botanicals are the new trend in retail
6/14/2018 UK: May sales at Wyevale Nurseries up 14%
6/13/2018 CAN (ON): Opening new markets in edible flowers
6/11/2018 US (HI): Lava lays orchid farms to waste
6/11/2018 "Kenya Flower Council rules out flower auction plan"
6/11/2018 French con artist making waves in the ornamental industry
6/8/2018 Kenya National Bureau of Statistics maps foreign investments
6/8/2018 Dutch-Ukrainian cooperation in floriculture
6/7/2018 "Green roofs and walls could boost residential property values by 15%"
6/6/2018 CAN (AB): Greenhouse operators scramble to adapt to overtime pay rules
6/6/2018 Primarosa CEO calls for Kenya’s own international flower auction
6/6/2018 Kenya: Cut flower exports hit 800 million USD in 2017
6/6/2018 Myanmar: Organic horticulture/floriculture project comes to Yangon
6/5/2018 US: Last chance to complete the 2017 Census of Agriculture
6/5/2018 US (WA): Nurseries changing along with consumer preferences
6/4/2018 UK: Ornamental plants and flowers see 4.8% increase in value
6/4/2018 Kenya looks to increase flower income from US



aplying for Florist... 10 years experience....
arnold B. Lunes, abu dhabi, United Arab Emirates (email) - 10/26/2017 11:24:33 AM

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.

  Display email address

  new code