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Rabobank:

"Plenty of opportunities to flourish in Dutch floriculture"

How does the Dutch floriculture sector look like in 2027? In this publication you will read what the expectations for entrepreneurs are in terms of consumer behavior, changes in the world market and developments in the supply chain. This will help you to recognize the opportunities for a flourishing future for your business.

Flexible needs
The consumer has become less predictable. One moment, the consumer wants a very luxurious bouquet or an exclusive plant, another moment he buys a special offer at a discount formula (Aldi, Lidl) or supermarket or hardware store (AH, Jumbo, Praxis). The same person wants to be served at different times with products of different quality. We call this buyer the hybrid consumer. Companies throughout the ornamentals chain should wonder how they can anticipate the variable buying behavior of these customers.



Rising international demand for flowers and plants
There is a strong relationship between growth of purchasing power and growth in spending in flowers and plants. Based on expected economic growth and current consumer value, Rabobank expects the global consumer value of flowers and plants to grow by almost 50% worldwide over the next 10 years.

Read the entire report on the Rabobank website (in Dutch).

Publication date: 10/18/2017

 


 

Other news in this sector:

2/22/2018 ZimTrade signs MoU with Botswana Investment and Trade Centre
2/22/2018 India: Flowers are a 'sunrise industry' for Bengaluru
2/22/2018 China: Guangzhou sees flower markets flourish
2/21/2018 Colombia, Kenya and China: What's their recipe for success?
2/20/2018 "Despite challenges, Ethiopia’s economy still growing strongly"
2/20/2018 China's floral revolution
2/20/2018 NL: Good Valentine’s sales confirm smooth start of flower and plant export
2/20/2018 "Early UK Mother's Day means good start of spring"
2/20/2018 New company boosts Thai flower exports
2/19/2018 US (OK): Specialty crop grants available
2/19/2018 Australian rose growers struggle to compete with imports
2/19/2018 Rosy outlook for Kenya’s flower sector amidst increasing competition
2/19/2018 Doing business in Uganda and Rwanda
2/16/2018 Australian consumers catch on to 'grown not flown' message
2/16/2018 "Let's stop weaponizing flowers for political reasons"
2/16/2018 Brazil: Demand for flowers takes off
2/16/2018 Record number of roses imported to Australia for Valentine's Day
2/15/2018 Kenya: Double taxation a hurdle for the flower sector
2/15/2018 NL: Female rap group fights for living wage African flower pickers
2/15/2018 Ethiopia: Three-day strike in Oromia region leads to worker shortage

 

Comments:


aplying for Florist... 10 years experience....
arnold B. Lunes, abu dhabi, United Arab Emirates (email) - 10/26/2017 11:24:33 AM


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