Dümmen Orange creates video series to inspire florists

The cut flower team at Dümmen Orange recently released the first video of five in a series that focuses on creative, seasonally-inspired applications of their cut flower products. Halloween-inspired, the first video features top performing autumn-hued cut flowers including Cuenca, Caraluna, and Flash Eye roses, Cowboy carnations, Gerrondo Terra Nova gerberas, Lynx chrysanthemums, and Flame calla lilies.

The goal of the video series is to share the breadth of the Dümmen Orange cut flower assortment and inspire florists with creative ways to showcase the often distinctive product. “Our cut flower collection is very diverse with a focus on developing products that perform with increased shelf life and unique varieties that meet demand for every season,” explains Bas Pellenaars, Commercial Director, Latin America, for Dümmen Orange.

The Dümmen Orange team partnered with Ohio-based premium florist Scott Robertson, co-owner and creative director of Stems Fleur, to create the inspiring videos. Florists and other industry professionals can look forward to the subsequent four videos, which will be released over the next eight months. Floral themes include winter holiday, Valentine’s Day, spring, and summer. To order the featured products or learn more about the Dümmen Orange cut flower collection, florists should inquire with their preferred supplier.

For more information
Dümmen Orange
www.dummenorange.com