Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




More success with growth platforms

The use of growth platforms is a proven marketing strategy employed by many A-brands like Bolletje and Jacobs Douwe Egberts that has produced successful results. Are you curious about how they increased their market share? Come to the presentation during the Trade Fair.

Bolletje and Jacobs Douwe Egberts are two well-established Dutch companies that have implemented successful growth platforms. How did they develop new product/market combinations and increase their brand value? Geert Jan Zandbergen, marketing manager at Bolletje, and Sabine Tolenaars, trade marketing manager at Jacobs Douwe Egberts, are giving a presentation in the Royal FloraHolland House during the Trade Fair.

Growth platforms for the horticultural sector
Together with its chain partners, Royal FloraHolland has developed growth platforms for the horticultural sector. Growth platforms are specific communication themes that indicate where opportunities for growth can be found in the market. They are based on data and applicable for everyone in the chain. This leads to collaboration to benefit jointly from the growth opportunities.

Source: Royal FloraHolland

Publication date: 11/10/2017

 


 

Other news in this sector:

2/22/2018 Italy: Positive atmosphere at Myplant & Garden
2/22/2018 Spotlight on forestry and nursery in Kazakhstan
2/21/2018 Italy: Fourth edition Myplant & Garden taking off
2/21/2018 US (NY): Scanner photography and the art of horticulture
2/20/2018 NL: Brigitte Heinrichs to give floral demonstration
2/20/2018 Blue rose brings elegance to Grammys red carpet
2/20/2018 NL: Seasonal Trade Fair offers green inspiration
2/19/2018 PMA A-NZ brings together New Zealand’s industry for two special events
2/16/2018 US: SAF taps two experts to prepare CAD participants
2/15/2018 NL: Koppert hosts international entomology training course
2/15/2018 Registration open for Horticulture Lighting Conference
2/12/2018 US: Have breakfast with Congressman Jimmy Panetta
2/12/2018 Floradecora sees number of visitors and buyers increase
2/9/2018 CAN (ON): First Petals and Plate dinner of 2018 hosted by Van Geest Bros
2/8/2018 Global ornamental horticulture industry to gather in Australia
2/8/2018 NL: Meet & Greet with Bloomingdale Roses at Hoven & De Mooij
2/8/2018 What to expect at the California Spring Trials 2018?
2/8/2018 US: Perennial Plant Association holds central regional symposium
2/7/2018 Dutch agri delegation visits Uganda
2/7/2018 US (CA): Galentine’s Day offers another flower-gifting opportunity

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code