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More success with growth platforms

The use of growth platforms is a proven marketing strategy employed by many A-brands like Bolletje and Jacobs Douwe Egberts that has produced successful results. Are you curious about how they increased their market share? Come to the presentation during the Trade Fair.

Bolletje and Jacobs Douwe Egberts are two well-established Dutch companies that have implemented successful growth platforms. How did they develop new product/market combinations and increase their brand value? Geert Jan Zandbergen, marketing manager at Bolletje, and Sabine Tolenaars, trade marketing manager at Jacobs Douwe Egberts, are giving a presentation in the Royal FloraHolland House during the Trade Fair.

Growth platforms for the horticultural sector
Together with its chain partners, Royal FloraHolland has developed growth platforms for the horticultural sector. Growth platforms are specific communication themes that indicate where opportunities for growth can be found in the market. They are based on data and applicable for everyone in the chain. This leads to collaboration to benefit jointly from the growth opportunities.

Source: Royal FloraHolland

Publication date: 11/10/2017



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