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NL: Vreugdenhil Young Plants launches new concept Pick & Joy

During the RoyalHolland Trade Fair in Aalsmeer, the renewed concept Pick & Joy will be presented at the exhibition stand of Vreugdenhil Young Plants. By now the concept consists of 15 edible vegetables, with a number of new introductions in the pipeline.

The company opted for a fresh, yet natural look that fits the current time spirit. The jar, the labels, brochures, flyers, everything has a completely new look. ''Today, consumers are more aware of healthy nutrition and are increasingly valuing sustainability and health. In addition, one wants to know ever more about the origin of the product. This way we respond to the wishes of the customer and the consumer", according to Michael Voskamp, account manager at Vreugdenhil Young Plants.

Vreugdenhil Young Plants has not only given the Pick & Joy concept a new look and feel. The plant nursery has also made a change in their name as well as in their corporate identity. In view of the international character the plant nursery has nowadays, Vreugdenhil Young Plants has been chosen as new name.

The Pick - & - Joy concept is presented at the Fair, stand 33.3 in hall 2.

For more information:
Vreugdenhil Young Plants
Noord-Lierweg 35a
2678 NA  De Lier
T: +31(0)174 52 52 00
M: 06-20419778

Publication date: 11/8/2017



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