'Creating flower business' may be the pay-off of Dutch rose breeding company De Ruiter, but they know for sure it's not all business what's round the clock. Two years ago, when the company celebrated its 100th anniversary, they threw a big party and there's no reason to abandon this tradition. Besides business, fun and networking also plays an important part in this busy trade fair week. To cut a long story short: Yesterday the De Ruiter Cocktail party took place at the historical Aalsmeer auction and we have the photos.
Just like De Ruiter Innovations, the Aalsmeer auction was founded over 100 years ago. With growers, suppliers, traders and buyers and the logistic suppliers, quite a big part of the supply chain was united here. Talk of the day was not only the new marketing concepts De Ruiter introduced this week at the IFTF and the FloraHolland Trade Fair (Big Five and Cuatro x Cuatro), but also the old movies that were played at this special location.