- Product Manager / Concept Manager - Verspakketten - Ridderkerk
- District sales manager - British Columbia and Alberta, Canada
- Grower - Carlisle, Pa. USA
- Account Manager - Melbourne, Australia
- Grower - Australia
- Director of Marketing & Communications - Summerland (BC), Canada
- Lead Auditor
- Quality Assurance Team EA Region - Antwerp - Quality Assurance Supervisor
- Medior Sales Engineer - Netherlands
- General Manager Australia
- Australia: Opportunity to comment on national tree standard revision (1)
- Schroll is developing the hydrangea production in Portugal (3)
- US: AFE educational grant applications due June 1 (2)
- "Plenty of opportunities to expand markets outside Russia's major cities" (1)
- Coloured by Gerbera presents new assortment (1)
- "Customers are looking for different shades of red roses" (1)
- US: Is the era of thermal transfer printers over? (2)
- India: Government gives 50% subsidy on a poly house (46)
- Southern hemisphere's largest solar water heating facility at LVG Plants (1)
- Photoreport: Horticontact (1)
Top 5 -yesterday
Top 5 -last month
- UK: HTA meets with Secretary of State to discuss water use by growers
- Ecuador: smaller growers explore direct market at Agriflor
- "Somalia: “To me flowers bring in a new light, a solution to the problems faced"
- US: McHutchison and Vaughan’s strengthen sales teams
- US : Sun Valley's Southern Hemisphere Tulip Program Launches
Top 5 -last week
New cut rose variety of United Selections
Finally: the next big red?
Jelle Posthumus and Andrew Neidl presenting the new rose variety Finally at the Proflora in Bogota, Colombia.
New red rose
United Selections invested high amounts in test trialing “Finally" for four years in different climates and altitudes and after satisfactory results it was introduced to their growers with strong data support. "It is very difficult to introduce a new red variety as there are some good and well known varieties on the market", says Andrew Neidl, United Selection's General Manager Latin America. "So, when introducing a new variety, it needs to be a variety that not only has a great color, but has technical and commercial advantages for everyone throughout the chain. And I think we found the variety that has it all”
Advantages throughout the chain
Starting with the grower, “Finally" is a highly productive variety. "Growers in Ecuador and Colombia, who are producing this variety commercially, can expect a minimum of 130 stems per square meter. Then, it maintains its quality during dry transportation which results in a higher quality product for the end consumer, where this red velvet variety can open fully during its 12-15 day vase life (after a week of dry transportation)."
Paul de Bruin, the breeder of Finally at the IFTF in Vijfhuizen, the Netherlands.
Next big red
It is a difficult task for any breeder to introduce a new red variety on the market, but “Finally” has been valued by the growers and the market for its value and performance "They know it by name and some even call it the next big red”.
For more information
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 10/22/2018 US: Doug Holden receives AAS Breeder's Cup award
- 10/19/2018 "Ecuadorian growers broaden scope"
- 10/19/2018 Fragrant garden roses: an interesting growing market
- 10/18/2018 HBA opens test locations in Kenya and Colombia for cut flower hydrangea
- 10/18/2018 Super Purple Sinuatum Limonium wins golden medal
- 10/17/2018 Colombian carnation breeder spreads wings in Kenya
- 10/15/2018 Danziger & ToolGen sign MOU for joint research and commercialization
- 10/12/2018 Testing brought to new heights to better match farm conditions
- 10/09/2018 An insight in the selection and propagation of roses in Ecuador
- 10/08/2018 "Mendel was actually looking for innovative crops"
- 10/05/2018 UK: A year in the life of Coreopsis Walberton’s Flying Saucers
- 10/05/2018 Ecuador: "They really got the potential out of the variety"
- 10/04/2018 “Scented garden cut roses: an opportunity for Russian growers”
- 10/02/2018 Indonesia: Researchers find 160 orchid species in Bengkulu
- 09/27/2018 "FleuroStar brings breeders and retail closer together"
- 09/25/2018 How do plant cells know in which direction to divide?
- 09/20/2018 Newly discovered enzyme is 'firing pin' for plant immunity
- 09/19/2018 Cannova lauded in Europe
- 09/18/2018 Bamboo and rattan genomes sequenced
- 09/17/2018 Gold Medal for ’King of Infinity’ in Moscow