Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Wim Zandwijk, Muller Seeds

Standing out in the seed business

Every trade has its own dynamics and processes. Take the trade in flower seeds, for example. On the one hand, there are the products, on the other, there are the growers, and in between parties who are able to link them together. One such company is Muller Bloemzaden, and according to owner Wim Zandwijk, his task is quite simple: "Make sure all suppliers make use of our services."

Just over a year ago, Wim took over the company from Jacques de Vroomen, and since then, there have been the necessary changes. "It is a dynamic market, a big market too, and there is a need for good quality seeds. Furthermore, a lot is happening in the field of acquisitions, mergers, etc. It is therefore important to be visible, to show your face at trade fairs and to meet your suppliers and customers."


Wim Zandwijk and Wiebe Knook, a few weeks back at the IFTF in Vijfhuizen

Not exchangeable
The market is changing rapidly, which ultimately is thanks to the consumer. Bouquets are simply a lot more varied than a few years ago, Wim says, and that is why the assortment continues to expand. Muller benefits from that, because with more than 3,000 varieties, they are a great company for many customers to do business with. "Our customers are growers and rarely do they order just one type of seed. Even small growers, with relatively small quantities, often will take ten, fifteen, twenty or even more different types of seeds. With this large assortment we distinguish ourselves from the competition - another company can never replace us just like that - and we remain appealing for new and existing customers."
 
Keep moving
But nothing comes easy, in order to hold that position Muller really has to work hard. First of all batches must be what they say they are: high quality, properly coated, all exactly the desired color, with the highest germination power and inspected in the field. They also need to be provided with professional information regarding the best sowing time, germination, etc. "Moreover, as a company you always must desire to grow," says Wim, "because every market moves. When you have 100 customers now and are satisfied with this, then in 10 years time you will have just 60 left. In every sector companies will disappear, and that is no different in the agricultural sector."

You need to go after it and also be able to continue to supplement the assortment with specialties and remain distinctive in the market. "You have to stay sharp, offer a good service, thinking along with the customer if something is not available, etc. We regularly check in with our suppliers on the test fields to scout and increase our own knowledge. The majority of the seeds are sourced in the Netherlands, the rest really comes from everywhere. We outsource the coating, that is a special profession, and only in a very few cases, if there is demand and nobody can deliver it, we will go for in-house production."

Whoever sows...
The more proactive style seems to be paying off. The seeds are distributed over the whole of Europe, for a small part even beyond, and Muller sees the business grow in practically every country. Also in living plant material, which comes from cutting companies and growers from Europe and Israel and which is traded under a second company, growth can be observed, according to Muller. "We have also recently upgraded the website and webshop, since November there have been 10 professionals at the office and we have invested in automation. Whoever sows will harvest, they say, and that's the way it really is."

For more information:
Muller Bloemzaden BV
Wim Zandwijk
Meer & Duin 216
NL-2163 HD Lisse
T: +31-252-410744
M +31 (6) 53644594
F: +31-252-416578
E: wim@mullerseeds.com
www.mullerseeds.com

Publication date: 12/7/2017

 


 

Other news in this sector:

12/18/2017 Belgium: New Floralife factory open for business
12/18/2017 Sri Lanka: Mike Biotech Asia wins National Business Excellence Awards
12/18/2017 NL: Preventing waste by recycling flower bulbs
12/15/2017 US: Jim Eason joins Bower & Branch Board of Directors
12/15/2017 US: Deadline is February 1st for AFE Scholarship applications
12/15/2017 MNP Flowers to introduce new varieties
12/15/2017 Decorum starts with Royal Brinkman Service Engine
12/14/2017 Aldi to only sell sustainable flowers and plants
12/14/2017 Oboya Horticulture changes MTF listing to Nasdaq First North
12/13/2017 CFIUS completes review of proposed merger of Bayer and Monsanto
12/13/2017 Bayer appoints Burgess Perry to head of marketing
12/13/2017 US: The story behind the roses that last a year
12/13/2017 US: New account manager East Coast at Koen Pack
12/13/2017 UK: Smithers-Oasis expands Floralife production capabilities
12/11/2017 Marrone Bio Innovations adds three commercial managers
12/11/2017 Palladyn ends representation Varinova in North America
12/8/2017 CAN (ON): 2017-2018 AAC board of directors announced
12/8/2017 Royal FloraHolland members agree on new rates
12/7/2017 UK: Chris Pateman appointed as HTA Chair
12/6/2017 "Speeding up the adoption rate of LED in Europe"

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code