FTD appoints E-commerce, Merchandising and Digital Marketing Executives
Brita Turner has joined FTD as Senior Vice President and General Manager of ProFlowers, effective Nov. 13, 2017. Rob Van Auken has also joined FTD as Senior Vice President and General Manager of FTD.com, effective Nov. 27, 2017. In addition, Luke Massery, Vice President and General Manager of Gourmet Foods, was promoted to Senior Vice President and General Manager of Gourmet Foods. These business leaders will report to Simha Kumar, FTD’s Executive Vice President and Chief Operating Officer.
“We are very pleased to welcome Brita and Rob to the FTD team as we finalize our strategic plans for the critical floral businesses and position ourselves to execute our ambitious plans,” commented Kumar. “I would also like to congratulate Luke on his well-deserved promotion leading Shari’s Berries and our food business. These leaders bring extensive e-commerce, merchandising and digital marketing expertise, and their contributions will be invaluable to help drive FTD’s success over the next several years.”
From 2015 to 2017, Brita Turner served as Head of Digital at Godiva Chocolatier where she used new technology, product and merchandising tactics to grow the North America Godiva.com business and redesigned Godiva.com to achieve a more simplified and customer-focused site experience. Before that, from 2012 to 2015, she served as Bed Bath & Beyond’s E-commerce Buyer for Soft Home and Fashion where she was responsible for launching and growing new and existing online departments and an online vendor direct to consumer program. She has also held positions at Amazon.com and IBM Global Business Services. She holds a Bachelor of Arts in Finance from Lehigh University and a Master of Business Administration from University of North Carolina with concentrations in Strategy Consulting and Luxury Goods Marketing.
Rob Van Auken has extensive experience in strategic business leadership across retail and e-commerce companies. Most recently, he served as Divisional Vice President and General Manager, Sears Commercial, from 2014 to 2017 where he managed the Kenmore business-to-business unit and was responsible for sales, marketing, customer success, field operations and vendor management. In this role, he defined the strategy, aligned resources, and improved the customer experience to drive multi-year financial improvement. Before that, he served as Amazon’s Divisional Merchandising Manager, Consumer Electronics, from 2011 to 2014 where he led buying and vendor management and inventory planning for their high-profile camera category. Van Auken has also held a variety of leadership positions at Best Buy. He holds a Bachelor of Business Administration, Finance from Iowa State University and a Master of Business Administration, Finance and Strategic Management from University of Iowa.
Luke Massery joined FTD in May 2016 as Vice President and General Manager of Gourmet Foods. He has strong e-commerce and consumer industry experience having worked from 2011 to 2016 at Groupon, where he served as Vice President of Sales for the US Local business and Vice President, General Manager of the Groupon Goods Europe Business. Prior to Groupon he was a Consultant and Manager in the Consumer Packaged Goods practice area at Bain & Co. Massery holds a Bachelor of Science in Mechanical Engineering from MIT.
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