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How a Dutch startup became the Netflix of flowers

Founded in 2014 by Patrick Hurenkamp, Bart Troost and Koen Thijssen, Bloomon is a subscription service for flowers. Think of Netflix, but for hyacinths and begonias. Bouquets are designed by dedicated stylists that arrange them according to seasons and trends.

The company received a warm welcome from investors. Just one year after its founding, it raised around €3,500,000 in a first funding round. In 2017 it went through a second round that brought in €21,000,000.

The number of employees increased accordingly. “The first year we were six-seven people, the second 50 and now we’re already 100” says Koen Thijssen.

Read more about Bloomon's rapid rise in the interview at TNW (Davide Banis)

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