Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

FloraHolland market information: less supply at Christmas

In the period of December 4 - 31, the turnover amounted to almost €303 million. The average price in the run up to Christmas was comparable to last year's. The supply was down by 5%, however. That's why the turnover declined by 5%.

In this period we experienced the onset of wintry conditions in the Netherlands and large parts of Europe, which interrupted the supply. Luckily, that change was only temporary, and the sales in the run up to Christmas could continue without interruption.

In cumulative terms the growth in turnover in the past year amounted to just 1%. The supply declined by 2% and the average price rose by 3%.

Royal Floraholland Marktinformatie Kerst Omzet RFH EN

Direct flows: the figures
The share of direct flows continued to increase in this period 13.
  •     Cut flowers: increase of 1.8%-point to 36.1%
  •     Houseplants: increase of 1.8%-point to 81.2%.
  •     Outdoor plants: increase of 4.6%-point to 71.9%.

Over the whole of 2017 the share of direct flowers was 53.5% compared with 51.4% in 2016.

Export grew by 4%
The most recent export figures are from November 2017 (Floridata). We can see that the growth in export and the growth in Royal FloraHolland are slowly coming closer together on a monthly basis.
  •     Cut flowers: increased by 7%
  •     Plants: remained the same
From 1 January 2018 the growth in turnover is 5%, with the export value of cut flowers increasing 6% and of plants, 3%.

Strong increase in export to Russia
The export to Russia continues to increase strongly with a growth of 55% in November 2017. The export to the Czech Republic and Norway is also rising sharply. The export to the UK remained the same. Has the bottom been reached or will the export continue to decline in the near future? That remains unknown for now. Research has shown that consumer confidence in the UK is still declining.

8% lower supply of roses
The cut flower turnover decreased by almost 6% as the supply was down by 5% and the average price lost 1%. There were 8% fewer roses supplied. The wintry weather in Africa created stagnation in the supply. In addition, amaryllis suffered a decline in price-setting.

Price-setting of Phalaenopsis difficult
The houseplant turnover declined by 5% as the supply was down by 4% and the average price decreased by 1%. The supply of products like hyacinth, cyclamen and pot roses lagged behind. In terms of price-setting, Phalaenopsis experienced difficulty.

Helleborus: most important product
Among the outdoor plants a rise in turnover of 4% was realised. The supply dropped by 6%, but the average price rose by over 10%. Helleborus was the most important product, with a 35% share in the total supply of outdoor plants.


Publication date: 1/12/2018



Other news in this sector:

3/23/2018 "No Brexit deal is nightmare scenario for Europe's exporters"
3/23/2018 NL: Flower bulb cultivation continues to flourish
3/22/2018 Landscape under drought conditions in Pakistan
3/21/2018 Kenya: Early rainy season decreases production
3/21/2018 Singapore: Making orchids flourish again
3/20/2018 Labor costs a concern for growers in New Zealand
3/20/2018 India: Kalimpong could become floriculture hub
3/20/2018 Cold front slows Dutch flower export - but not towards Eastern Europe
3/19/2018 US: University says customers willing to pay more for Florida produce
3/15/2018 US: Florida consumers willing to pay more for flowers
3/15/2018 Cold weekend talk of town at Royal FloraHolland Seasonal Trade Fair
3/14/2018 South Korea: Flower market booms in March
3/14/2018 US: Bill to provide Hawaii with floriculture research funding
3/13/2018 India: Floriculture making strides in Nagaland
3/12/2018 UK: Popular UK Mother's Day flowers and plants
3/12/2018 Floriculture business Nepal booms alongside rapid urbanisation
3/9/2018 US: Florists saw rush of orders on Valentine’s Day
3/9/2018 Certification responds to increasing demand for sustainability
3/9/2018 Mother’s Day means Money Day for UK florists
3/9/2018 "Vietnam, EU likely to sign FTA soon"



Just last week a 24 year old guy became a winner with after winning the sum of 91 million Naira with a N500 bet and this winning ticket 3-A8A9R33225B2. Follow this link to find out how they did it ---
Zack Orji, Calabar, Nigeria (email) - 2/14/2018 9:17:55 AM

Last Saturday a 22 year old man became rich with BetNaija after winning the sum of 35 million Naira with a N100 bet and this winning ticket 0051C92Z9ZAAZ1. Follow this link to find out how they did it ---
Clem Ohameze, Nsukka, Nigeria (email) - 2/13/2018 2:52:54 PM

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.

  Display email address

  new code