Netherlands: Red Naomi grower strives for innovation

Aad and Tom Meewisse, father and son run the rose company Meewisse. Aad started rose growing almost 37 years ago, and his son joined him once he graduated from University. Together they made a plan to establish a business that accommodates to the latest developments and techniques.

Besides the more efficient use of fertilizers, the energy consumption was minimised and the amount of waste was reduced massively in their quest for innovation. Working conditions are also top standard. All the changes made resulted in a state of the art growing facility.

Facts about Meewisse

43.000 M² growing area
37 years combined experience
11 million roses per year
25 devoted employees
Biological crop protection

Since last year they use a system called IRISS, to sort out the roses when packed. Porta Nova, Kwekerij Rozenhof, Van der Burg Roses who also grow roses use this system. IRISS looks at all characteristics of the rose, keeping a high standard and sorts the roses with high consistency. If a rose is not up to standards it will not be used. This system is used by 8 rose growers in Holland.

The system checks the thickness of the stem, the size of the head, the height of the head, and the straightness of the stem.

For more information:
Florismart
Tel: +442033184820
contact@florismart.com
www.florismart.com