More than 90 percent of respondents to a Society of American Florists’ post-holiday survey said 21 percent or more of the poinsettias they sold were red.
Other poinsettia findings:
- Forty-two percent said poinsettia sales were steady in the December 2017 holiday season, compared to 2016 returns. Thirty-eight percent said sales were down.
- About 40 percent said that, when looking at five-year trends, poinsettia sales have been decreasing. Thirty percent classified those sales as flat over that time period.
- Among those who saw a sales increase in poinsettias this year, gains were modest: 19 percent said sales increased by 1 to 5 percent.