Floradecora is an extension of Christmasworld and aims to create a link between fresh flowers and hardware. Last year, the first edition was held in a separate hall next to Christmasworld and this year (a wish of the exhibitors) it is in the centre of this large event, in Galleria 1.
Next to a new location, there are also some differences in exhibitors. The change of location, results in a different number of exhibitors. Last year it was 67 and this year the number is 20. The show is now in the center of Christmasworld, the hardware suppliers, who used to have a stand both at Christmasworld and Floradecora do not need another stand at the Floradecora anymore. Besides that, when organizing a show, we are always dealing with a fluctuation of exhibitors, also at Christmasworld. Many big names remained and there are some newcomers", says Eva Olbrich, Christmasworld Director, Messe Frankfurt Exhibition GmbH.
Olbrich is pleased with this year's exhibitor profile. "This combination will enable us to again present a full range of flowers and plants."
Exhibitors seem to be liking the updated event as well. "This morning I have had already more interesting talks than the entire first day last year", an exhibitor says.
The show will run until the 30th of January.
