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Australia: Flowers Victoria develops Valentine’s Day campaign

This year for Valentine’s Day, Flowers Victoria in partnership with Melbourne Market Authority have created a romantic and whimsical marketing campaign to tell a romantic tale. This visually appealing and sophisticated imagery will grab attention and drive fresh flower buying, they say.

The campaign will go live on Wednesday 7 February, using the key message: “Feel the Love – Celebrate love with fresh flowers this Valentine’s Day”. It will be supported with specific targeted advertising:

Radio – Triple M and Nova
Facebook and Instagram
Facebook viral tiles

Use the imagery provided and create your own take on the romance of the campaign, but most of all hashtag #Feelthelove.

For more information:
www.marketfresh.com.au/feel_the_love_valentines_day