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US (CA): Watsonville’s last remaining rose grower finds its market

California Pajarosa Floral has been growing flowers on their Watsonville property, settled in the foothills of the Santa Cruz Mountains, since 1979. They are now the last remaining rose grower in the Pajaro Valley and one of the very small amount left in the country.

Around 175 varieties of hydroponic roses and other cut flowers and plants are grown on more than 50 acres at Pajarosa Floral. Many of the rose varieties are grown for specific uses, such as for corsages and boutonnieres.

In one of the facility’s many greenhouses, a small patch is set aside as a test area. Hundreds of rose varieties are grown in that small area, which Furman says is a way to experiment with color, shape and size.

“Most growers focus on quantity,” Paul Furman said. “They grow a lot of one variety. We grow a small amount of many different varieties. I think that’s what sets us apart.”

Read more at the Register Pajaronian (Johanna Miller)

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