New packaging
Romanticism is all about romance and opulence in interiors. Rich colours like deep purple and pearl match the romantic floral patterns. This is reflected in the stylish packaging of ‘Rich’. To present the concept clearly they designed new packaging with images that tell the story.
The Rich mix
Rich consists out of Noa, Dynamite, Paradiso and a Florinca mix.
- Noa: This variety is just introduced to the market. The most special aspect of this flower is the colour. The light to darker cerise colour is directly visible, creating a warm and rich appearance. The colour stands out because the leaves are dark green.
- Dynamite: Due to its powerful red color, in combination with the fiery yellow accents, this is a real eye catcher in the range. Dynamite is the first red Florinca.
- Paradiso: This variety is the winner of the Alstroemeria Award 2015. The jury praised Paradiso for its quality, vase life and the innovative shape of the flower. In addition, Paradiso has a large number of flowers (20+) per stem.
- Florinca mix: This mix alternates with different Florincas.