- Sales Executive Fruit & Exotics - Rotterdam
- Product Manager / Concept Manager - Verspakketten - Ridderkerk
- District sales manager - British Columbia and Alberta, Canada
- Grower - Carlisle, Pa. USA
- Account Manager - Melbourne, Australia
- Grower - Australia
- Director of Marketing & Communications - Summerland (BC), Canada
- Lead Auditor
- Quality Assurance Team EA Region - Antwerp - Quality Assurance Supervisor
- Medior Sales Engineer - Netherlands
- Australia: Opportunity to comment on national tree standard revision (1)
- Schroll is developing the hydrangea production in Portugal (3)
- US: AFE educational grant applications due June 1 (2)
- "Plenty of opportunities to expand markets outside Russia's major cities" (1)
- Coloured by Gerbera presents new assortment (1)
- "Customers are looking for different shades of red roses" (1)
- US: Is the era of thermal transfer printers over? (2)
- India: Government gives 50% subsidy on a poly house (46)
- Southern hemisphere's largest solar water heating facility at LVG Plants (1)
- Photoreport: Horticontact (1)
Top 5 -yesterday
Top 5 -last month
Top 5 -last week
John Elstgeest, Flower Circus:
"Women's Day: "Russian market is growing up"
Moscow - assortment expands
One thing that immediately stands out to Elstgeest, is the market growing up. "The assortment at Moscow flower markets keeps expanding," Elstgeest says. "Tulips, roses and chrysanthemums are still best sellers, but while you used to see these varieties only with long stems, more summer flowers are notable now, as well as muscaris, hellebores and roses from Ecuador and Africa, with shorter stems."
The expanded assortment, Elstgeest says, is thanks to improved transport and more available products. "There are more summer flowers coming in from Africa as well now."
This year, tulips are doing well, and Elstgeest spotted many of Dutch origin. "Despite the fact that Dutch tulips are a bit shorter, lighter and less mature than Russian tulips, they do well. Demand for tulips is so high that there's always a shortage of Russian tulips, making import necessary. Russian growers are also expanding their acreage now."
Novosibirsk - Tulips and mimosa
In Novosibirsk, the product range isn't that broad yet. "Street trade is typical for this region, with large volumes of tulips and mimosa - a traditional Women's Day gift - being sold." And flowers don't have to travel as far. "Tulips are often grown locally, or they come from the Krasnodar region, while mimosa flowers come from the former southern Soviet states."
These two varieties are sold on the streets in an interesting fashion: "On roundabouts and squares, for instance, you might find 50 to 100 cars selling mimosa and tulips from the boot."
"And to stand out in a pretty uniform market, some sellers even dress up as Disney characters, like Mickey Mouse in the photo below."
Women's Day is an important day, celebrated in Russia in a grand fashion. "It's a national public holiday, and everyone congratulates each other." But... it's the man who gives the flowers. And not just to his wife or girlfriend, but to all women he knows. Colleagues, neighbours, teachers, everyone. "The difference in what you give, is the size: the less close the relationship, the smaller the bouquet." Sounds expensive, but Russians really save up to buy flowers for this day.
Sales are still going, so it's still too early to take stock, but up to and including yesterday there was moderate optimism, Elstgeest says. "Novosibirsk seems to have performed better this year, probably mostly because economic recovery is starting to set in there. In Moscow, economic recovery was seen last year already."
For more information:
T: +31 651 26 36 56
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 10/23/2018 UK: Issuing plant passports to trade plants in the EU
- 10/23/2018 Exports and value added, the new challenges for nurseries in Colombia
- 10/22/2018 Iran exports flowers, ornamental plants to 30 countries
- 10/22/2018 Kenyans' deepening affection for orchids
- 10/19/2018 Illegal trade putting Greek wild orchids at risk, scientists warn
- 10/18/2018 Ecuador: The origin story of preserved and garden roses
- 10/18/2018 India: Flower business in Guwahati in full bloom
- 10/18/2018 Can the Russian greenhouse industry overcome challenges?
- 10/18/2018 Canada rolls out the green carpet
- 10/18/2018 Workers Zena Roses protest over salaries
- 10/16/2018 US (FL): Update on crop damage caused by Hurricane Michael
- 10/15/2018 UK: Standards set to develop future farmers and growers
- 10/15/2018 Belgium: Soil passport as new tool to more sustainable management of agricultural parcels
- 10/15/2018 Iran’s flower, ornamental plants market on rise
- 10/15/2018 China's e-commerce flower sector is blooming
- 10/15/2018 India: Flower shops shut down in Chennai
- 10/12/2018 Colombia: "The competition for the lowest costs doesn't make it possible to generate wealth"
- 10/12/2018 Retaining strong position of Westland by means of expansion and accessibility
- 10/12/2018 Turkey: 1.1 billion USD exports from West Mediterranean region of Turkey so far in 2018
- 10/11/2018 Australia: Have your say on nursery and garden industry employment