US: Florists saw rush of orders on Valentine’s Day
That’s according to a Society of American Florists post-holiday member survey, which found that, on average, 56 percent of retail florists’ holiday orders came in on Valentine’s Day itself and 80 percent of orders were delivered on Feb. 14. In 2017, when the holiday fell on a Tuesday, respondents said nearly 38 percent of orders came in on Valentine’s Day and 79 percent of holiday orders were delivered on Valentine’s Day.
Meanwhile, a trend of orders coming in after the holiday continues: More than half of respondents (54 percent) said they took up to 10 new holiday orders, excluding re-deliveries, after Feb. 14, a number in line with 2017 returns; about 21 percent said they took 11 to 20 such orders.
Read more at safnow.org (Mary Westbrook)