“All you wish for business” is the motto for Christmasworld 2019. The world’s leading trade fair for festive and seasonal decoration, which, with 1,047 exhibitors from 43 countries and over 43,400 trade buyers from all over the world in 2018, was once again even more successful than ever before, is banking on further growth and planning to optimise its hall layout accordingly. From 25 to 29 January 2019 the product groups will be restructured, and Hall 12 will be brought into play as additional exhibition space, in order to launch the show into a successful new future with new opportunities.
The aim is: maximum inspiration and efficient ordering for buyers. “Christmasworld is the world’s most important order fair for seasonal and festive decorations. To ensure that this remains so in the future, we are creating a new and exciting mix of products from over 1,000 exhibitors”, explains Julia Uherek, Group Show Director Consumer Goods Fairs, Messe Frankfurt Exhibition GmbH. “We are taking advantage of the opportunities offered by the new Hall 12 in the western section of the Exhibition Centre to provide a circular tour for buyers. At the same time, new experiential concepts in the halls will generate impulses for our extremely heterogeneous visitor target groups.”
With their wide ranges of products – from hand-blown Christmas-tree baubles to large-scale lighting installations for shopping malls and town centres – exhibitors reach trade buyers from all different channels of distribution. From little gift shops to shopping centres, from DIY stores and building suppliers to furniture and furnishings retailers, from florists to garden centres and even representatives of local and municipal authorities, as well as hotels and visual merchandising companies – our visitors are all looking for inspiration at Christmasworld. At the same time, exhibitors benefit from the growing international participation in the event, with visitors to the last event coming to Frankfurt from 129 different countries.
Behind the growth of Christmasworld is also the fact that Christmas decorations in the retail trade and in town centres are becoming increasingly important – the buzzword being ‘an atmospheric shopping experience’. And what is popular with the retail trade also works for the trade-fair experience. “With the continued growth and future oriented nature of Christmasworld, we are not only responding to the increasing demand for exhibition space on the part of the exhibitors. We also want to consolidate our leading role as a trendsetter and as a trade fair, focused on the placing and taking of orders, whilst, at the same time, enhancing the impression of the fair as an event,” says Eva Olbrich, Director of Christmasworld at Messe Frankfurt Exhibition GmbH. So, the complementary programme at Christmasworld is to be integrated into the halls – together with the Trend Show, the Special Show, the Christmasworld Forum and the Premium Business Programme - to create additional inspiration and attract even greater numbers of visitors.
New hall layout provides for maximum inspiration and efficient ordering for buyers in diverse target groups.
Each hall will get a new exhibitor layout, which will be developed afresh and based around a ‘centrepiece’. The centrepieces will be different in kind for each hall. They might consist of a special exhibition area, a complementary programme of events or a networking or restaurant / café area.
- Floradecora, the marketplace for fresh flowers and decorative plants will find a home in the Galleria.
- The product groups ‘Floristry supplies and garden decoration’, ‘Candles and Fragrances’ and ‘Ribbons and Packaging’ will continue to be located in Hall 8.0, albeit with a new layout.
- Hall 9.0 will, in future, house the ‘Visual Merchandising & Lighting’ and ‘Christmas and Seasonal Decoration’ sections, thus combining two very successful product groups. The centrepiece here will be the Premium Business Lounge.
- Hall 11.0 brings together two major areas of emphasis, ‘Christmas and Seasonal Decoration’ and ‘Floristry Supplies and Garden Decoration’, in a new combination. The centrepiece here is to be the Trend Show, which provides inspiration for the colours and materials of the upcoming season.
- ‘Christmas and Seasonal Decoration’ will also move into the new Hall 12. In practical terms, this means: Spring, Easter, Autumn and Halloween decorations. ‘Christmas Delights’ with Christmas confectionery and culinary gifts creates the centrepiece here, along with the Special Show by 2Dezign.
- With ‘Christmasworld International Sourcing’, Hall 12.1 is home to individual presentations and national pavilions, and includes manufacturers from Asia, who cover all product areas.
Anyone wishing to take part can take advantage of the early-bird rate for early reservations up until 16 March 2018.