Hans Zuidgeest and Marco van Leeuwen
The brand is good at getting attention. Every so often a new plant and/or grower seeks to join the brand. Various appealing collaborations were sought and found with companies like KP Holland and the well known stylist Romea Sommers, who also styled the WHC exposition space and gave a short presentation. She knows how to reach the wider audience with offers for, for example, the Longfonds.
Romeo Sommers
In his presentation Romeo Sommers told his audience that the horticultural sector benefits from a prouder, more confident attitude. When one club or the other says 'you're using this or that substance and it's not good for the environment', everyone gets defensive. But if you're doing the right thing 95% of the time, you emphasise that green and environmentally friendly is your mission, that you contribute this and name all parties with whom you do business and who help you obtain that goal, you turn it around and come across as more positive as a company and as a sector," according to Romeo.
Last but not least, Air So Pure has also become a well known brand for the consumer. "We have made a lot of progress in the last 4 years in particular," says initiative taker Hans Zuidgeest. "Between 350 and 400 garden centres subscribe to our concepts and these stores are all happy with it. Last weekend I was in a garden centre with our table and they told me: "They are our best tables, they do very well."
These are texts of course, and form a part of a secure basis for the new decade.
For more information:
Air So Pure
World Horti Center
Europa 1
2672 ZX Naaldwijk
E: info@airsopure.nl
www.airsopure.nl