NL: New Bamboo Orchid unveiled at the Seasonal Trade Fair

The new Bamboo Orchid was recently unveiled at the Royal FloraHolland Seasonal Trade Fair. Wooning Orchids spent more than a year developing their new flagship flower. With a 12m long booth, entirely in the Bamboo Orchid house style, they introduced visitors to the new product. This is how the Dendrobium nobiles will look coming from the greenhouse in Bleiswijk. "The launch was postponed once, because we were not completely satisfied with the quality of the plants. Now that the quality meets all our requirements, it was high time to introduce the Bamboo Orchid. The Bamboo Orchid stands for quality, experience and atmosphere," said Coen Verspeek, the Bamboo Orchid sales rep.

Niels and Coen

What is the Bamboo Orchid?
Bamboo Orchid is the new consumer brand for the Dendrobium nobile. With the introduction of the Bamboo Orchid, Wooning Orchids wants to increase awareness of this exotic orchid. It should help consumers remember the plant name better and encourage word-of-mouth advertising, also thanks to the distinct new logo.

The Bamboo Orchid corresponds to the way people look at interior design based on colour and style. That's why the different varieties are divided into colour themes, and the flower has a wide colour pallet. And despite this new concept, the foundation of the Bamboo Orchid has been kept intact.

Five catchy names indicate the different colours: Mystic Purple (purple), Bloomin 'Orange (orange), Sweet Pink (pink), Sparkly Champagne (yellow) and Pure White (white). Each colour has its own atmospheric images and quotes to give every plant even more identity. The Mystic Purple is for spirituality and the Sweet Pink stands for love.

The Bamboo Orchid will be offered in two quality options: Exclusive and Ultimate, with the latter being the best one. This limited edition top quality - in terms of budding and plant structure - is supplied in a luxurious recyclable pot cover with a consumer information booklet. Standard delivery is in a cardboard 4-hole tray.

New online channels
With the Bamboo Orchid, Wooning Orchids hopes to draw more attention to the product, as they noticed that many people are still unfamiliar with this exotic orchid. In order to build awareness, a new consumer website has been launched: www.bamboo-orchid.com. Here information can be found on the colour varieties, along with sales points and performance tips. In addition to the new website, Bamboo Orchid can be found on various social media channels such as Facebook, Instagram, Twitter and Pinterest.

For more information:
Wooning Orchids
Johan van Velden
Anthuriumweg 4
2665 KV Bleiswijk
T: (0031) (0)10-5293333
M: 0620610115
E: jvanvelden@wooningorchids.com
www.wooningorchids.com