- Grower - Australia
- Director of Marketing & Communications - Summerland (BC), Canada
- Lead Auditor
- Quality Assurance Team EA Region - Antwerp - Quality Assurance Supervisor
- Medior Sales Engineer - Netherlands
- General Manager Australia
- Chief plant protection agronomist
- Сhief agronomist
- Head of Sales for Mexico and Latin America
- Finance Manager for a Leading International Fresh Produce Business
- Australia: Opportunity to comment on national tree standard revision (1)
- Schroll is developing the hydrangea production in Portugal (3)
- US: AFE educational grant applications due June 1 (2)
- "Plenty of opportunities to expand markets outside Russia's major cities" (1)
- Coloured by Gerbera presents new assortment (1)
- "Customers are looking for different shades of red roses" (1)
- US: Is the era of thermal transfer printers over? (2)
- India: Government gives 50% subsidy on a poly house (46)
- Southern hemisphere's largest solar water heating facility at LVG Plants (1)
- Photoreport: Horticontact (1)
Top 5 -yesterday
Top 5 -last month
Top 5 -last week
US: Why people use plants that support pollinating bugs and birds
Benjamin Campbell, Hayk Khachatryan, and Alicia Rihn have amassed a substantive amount of data that they discuss in their article “Pollinator-friendly Plants: Reasons for and Barriers to Purchase” found in the current HortTechnology magazine published by the American Society for Horticultural Science.
The study illuminates information from a consumer survey that focused on those who have purchased plants that are proven to be beneficial and attractive to pollinating bees, butterflies, bats, and hummingbirds.
Campbell suggested, “I think we often think of pollinator friendly plants as bee and butterfly attractants, but there are consumers that want to attract other types of pollinators so ensuring we meet their needs is essential.”
The researchers discovered an array of motivations encouraging consumers to choose these specific plants. But among consumers with home landscapes, only 46% elected pollinator friendly plants to be included in their purchases. Within that group, only 17% stated that attracting pollinators was their driving desire. The grand majority of these consumers decided on their purchases because of the look of the plants they wished included in their personal landscapes.
The factors preventing or discouraging more than half of consumers from including plants beneficial to pollinators seem obvious and easy to address, and this is important. Pollinators contribute substantially to the global economy and food availability, and without them, roughly 70% of our food crops would be in jeopardy of failing to meet world consumption needs.
Campbell, Khachatryan, and Rihn point out the recent worldwide concern regarding pollinator population decline due to pesticides, parasites, and urbanization and the alarming impact it could have on human sustainability.
Inadequate labeling is responsible for 28% of the surveyed consumers choosing plants outside the pollinator-friendly category. Many within the field of landscape marketing agree that better identification would easily encourage purchasers to select plants helpful the birds and insect that benefit our own food crops.
Another major barrier to a greater distribution of pollinator-friendly plants is price. Price was considered a barrier to purchasing pollinator-friendly plants by 28% of the consumers surveyed.
Campbell adds, “Many of the barriers to purchasing more pollinator friendly plants can be addressed by green industry firms taking the time to address the barrier. For instance, adding new and different pollinator friendly plants would remove a barrier for 20% of consumers while labeling and making sure to take care of the plants available would also mitigate barriers for a large number of consumers.”
Publication date :
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 10/17/2018 US (FL): Jet Fresh Flower creates preserved rose pink ribbon
- 10/16/2018 US (FL): Dewar Nurseries launches new family-owned brand: Elizabeth & Alexandra
- 10/15/2018 Home Garden Conference: how to reach the next generations?
- 10/12/2018 Tour operator births horticultural tourism in Kenya
- 10/11/2018 The changing face of plant retail
- 10/10/2018 Winners of first American Grown Flowers Month merchandising contest announced
- 10/10/2018 Bringing garden benefits to America’s most vulnerable children
- 10/10/2018 New export platform for Belgian agricultural products
- 10/08/2018 Pyracantha: October Garden Plant of the Month
- 10/08/2018 Rose Parade efforts in full swing
- 10/08/2018 US (MI): Spring Meadow raises $1 million for cancer cure
- 10/08/2018 American Flowers Week 2019 branding unveiled
- 10/05/2018 OZ Planten's Nathan & Elfrieda prepare for construction trip to Guatemala
- 10/05/2018 Ethiopia: OVC Center inaugurated in Koka
- 10/04/2018 US (FL): Jet Fresh opens doors and supports breast cancer awareness
- 10/02/2018 US (FL): A traffic manager’s perspective on flowers
- 10/02/2018 Flower Council of Holland launches new campaign
- 09/28/2018 “You don’t necessarily need a professional photo studio”
- 09/27/2018 US: 2nd annual #FlowerLoveVideoContest kicks off October 1
- 09/26/2018 Grow & Drop in Pots to help growers and retailers score big this holiday season