US (MI): HRI funds horticultural marketing research
The HRI’s mission is to direct, fund, promote, and communicate horticulture research. Supporting research that challenges current methods and bridges the divide between businesses and the consumer is exactly how HRI helps build prosperous businesses, advance the green industry, and fulfill its core vision. In 2018, they are funding 10 projects, for a total of $232,000, to investigate solutions in the areas of horticultural production, pest management, environmental stewardship, and business and marketing.
Source: Michigan State University