Floralife “Flowers Love Food Too!” campaign launches in Europe
The “Flowers Love Food Too!” campaign for Europe launches with a video that stresses the importance of proper hydration and nutrition for cut flowers, as well as promotes the efficacy of the Floralife Express product line. The “Flower Loves Food Too!” campaign emphasizes the importance of feeding flowers in a playful way and creates awareness that using flower food ensures enhanced consumer enjoyment.
“We introduced Express Technology initially for roses and specifically for commercial shipping and handling,” said Marco Marques, managing director, Europe, Floralife. “We have conducted continual research and have had customers use Floralife Express to process billions of stems to date, which has shown the efficacy of Express Technology on practically every variety of commercially sold flowers. And we have worked to make Express feasible at every stop along the flower chain, from field to vase.”
The goal of reaching users across the entire flower chain has been realized with Express Technology. Previously, the Floralife Express 200 and 300 “No Cut” products served the transport, wholesale, retail and consumer aspects of the cut flower industry. With Express 100 products, growers don’t have to recut stems after harvest, saving labour and time and reducing flower waste.
“Express Technology helps reduce labour and shipping costs, helps improve nutrition and helps cut flower waste, and these things benefit our entire industry,” Marques explains. “Today, Express is more universally available and effective than it has ever been, and we’re excited to spread the word with the 'Flowers Love Food Too' campaign!”
For more information
Floralife
info@floralife.eu
www.floralife.eu