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US: #FlowerMarketingMonday promotes flowers through weekly videos

Beginning April 16th, and weekly through the end of 2018, a new video promoting flowers will be shared weekly on the AFE Facebook and Twitter pages. The campaign, complete with a catchy hashtag #FlowerMarketingMonday will showcase a new 60 second or less video that retailers, wholesalers, growers, manufacturers and anyone else in the floral industry can share on their own website and social media platforms to help promote everyday buying, and/or upcoming holidays.

The goal: make each weekly video go viral and inspire flower giving across the globe.

Each weekly video comes directly from the collection of creative masterpieces submitted during the Floral Marketing Research Fund (FMRF) and the American Floral Endowment’s #FlowerLoveVideoContest held earlier this year, sponsored by Asocolflores. The contest encouraged flower lovers to promote the use and giving of fresh flowers through short videos and was created in response to the Marketing to Millennials Study, also sponsored by Asocolflores, that revealed the most successful way to reach young consumers was through video and social media.

The more than 50 video submissions include humorous skits, cute animations, surprise moments, artistic montages and testimonials that promote the everyday smiles that flowers bring.

The free videos can be shared or embedded directly from the video, or through YouTube’s “share” button at any time for use on your business marketing outlets: Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube or your website.

To get started, here's the April 16th kickoff weekly video:

For more information
American Floral Endowment
T: +1 (703) 838-5211

Publication date: 4/13/2018



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