Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Germany: Varied first quarter Veiling Rhein-Maas

The auction Veiling Rhein-Maas started an excellent month of January with all sales channels this year. Compared to January of last year, in 2018 cut flower prices at the auction clock and in presales increased by 27.9%, and in clock service 28.6% was achieved.

Unfavorable weather conditions in February and March
The situation in February and March revealed again that weather conditions are one of the most determining factors for the sales at Veiling Rhein-Maas. The predominant winter weather in the months of February and March caused a limited availability of products with, at the same time, a lower demand. As a result, local products from the open field (Freiland) were offered on the auction clock later than usual. In cut flowers, the situation was very different. Compared to the first quarter of 2017, this year an increase in turnover of almost 5% was recorded for cut flowers.



Clock presales show strong growth
The digital sales channel for clock presales again showed an increasing popularity among the customers of the auction. Meanwhile, more than 530 customers have access to clock presales, nearly 100 more than a year ago. More and more customers log in every day, to view the offer and to reserve products. In the first quarter of 2018, clock presales achieved a turnover of 2.2 million euros, this corresponds to an increase of more than 66% compared to the same period last year.

High-quality products and expansion of 'Premium Quality'
For the customers of the auction, planted trays and arrangements as well as high-quality products are still popular. In addition, tulips are among the most important products on the market place in Straelen-Herongen. Veiling Rhein-Maas concentrates on better sorting, whereby the expansion of the high-quality tulip assortment is the reason for the price development. Moreover, roses are very popular with the customers of the auction. New suppliers have joined, who supply a high-quality assortment of roses. On the basis of positive experiences at Veiling Rhein-Maas with the introduction of 'Premium Quality', this predicate was also successfully introduced for Gypsophila.

Future opportunities for digitization in the green sector
On Tuesday, January 9, Veiling Rhein-Maas organized the customer and supplier's day for the seventh time in a row. Guest speaker Sanjay Sauldie gave an inspiring lecture and explained to the guests in simple and clear terms why they should invest in digitization right now. In total, approximately 440 customers and suppliers - again more than last year - were attending this day.

Experience the auction from up-close
In recent months, the employees of the auction were participating in four trade fairs to represent the only flower and plant auction in Germany at home and abroad: IPM (Essen, Germany), HortiContact (Gorinchem, the Netherlands), Expo Flowers & Garden (Bucharest, Romania) and FlorEvent (Bordeaux, France). A special highlight at the exhibition stands of Veiling Rhein-Maas was the new 360-degree video of the market place. Many visitors have already made use of the opportunity to view this video and thus experience the auction from very close. The regular presence at trade fairs and the activities of the account management department pay off: Veiling Rhein-Maas has already been able to register 14 new customers domestically and from abroad in 2018.

Source: Veiling Rhein Maas

Publication date: 4/16/2018

 


 

Other news in this sector:

7/19/2018 An extraordinary bumblebee
7/19/2018 Decorum partner of BGI Germany
7/19/2018 Matthias Haakman new account manager at Kees Greeve B.V.
7/19/2018 Australian Made Campaign appoints new CEO
7/19/2018 US (CA): Brandt opens production facility in San Joaquin Valley
7/18/2018 Kenya: National Biosafety Authority appoints CEO
7/18/2018 NL: Zero discharge requested for bromelia cultivation
7/17/2018 US: Sakata pledges support of the Seed Your Future movement
7/17/2018 Kenya: Oserian bags two awards at IFTEX as diversification takes root
7/17/2018 CAN (QC): Premier Tech acquires engineering firm
7/16/2018 Russia: URALCHEM gets 4.3 million USD for environmental projects
7/16/2018 NL: Phalaenova celebrates 10th birthday
7/13/2018 Asocolflores and AgroCheck start partnership
7/13/2018 Oboya launches new e-commerce platform with partner in China
7/13/2018 US (OR): Griffin achieves coast-to-coast coverage with new DC
7/13/2018 Kenya: Crowdfunded solar panels provide 50% of rose grower’s energy
7/12/2018 Italy: Verisem Distribution acquires Franchi Sementi
7/12/2018 US: Greenspire Global expands distribution network
7/12/2018 "The Amigos will ride again"
7/11/2018 PlantHaven welcomes Augustus Green

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code