One important issue we need to overcome is misinformation about greenhouse products. The people in Turkey have the wrong impression about greenhouse products and believe it is not healthy, which could not be further from truth. We need to explain to them that greenhouse production is better controlled and more healthy. This kind of misinformation hurts the agriculture industry.
Another important issue for us is to lower the gap between the grower price and retail price of the products, to make sure that growers earn enough money. Also, we need to incentivize young people to keep them in agricultural production. Our government already has some ongoing project to serve this purpose, such as the grant program for young growers. I believe better days are on the horizon. We also need to focus more on the modernization of the greenhouses and utilization of digital technologies, and our growers can make these investments through agricultural loans by the banks.”