In 2017, Certified American Grown conducted a comprehensive assessment in China, determining the Chinese market potential for increased sales of American Grown Flowers and greens. A five-member team of U.S.-based experts traveled to China to assess the market first-hand and contribute to the assessment.
As a result of the project, several U.S. cut flower farmers began shipping to China in the fall.
You can access the assessment here: Certified American Grown: China Assessment Report.
In 2018, Certified American Grown will continue to focus on market development activities in China and also explore opportunities in Southeast Asia.
2018 Activities Include:
June 23 – July 1, 2018: Outbound Trade Mission to China
- Meet with targeted importers, wholesalers and retailers in Shanghai and Guangzhou to establish contacts and present business information.
- Tour the largest Chinese cut flower growing region in Yunnan Province to gain an understanding of its market structure and distribution network.
- Meet with targeted importers, wholesalers and retailers in Indonesia, Malaysia and Vietnam to determine feasibility of increasing exports to the region.
americangrownflowers.org/exportmarketdevelopment