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Over 1,200 stores plan to celebrate American Grown Flowers MonthIn 2017, Congress passed a resolution declaring July “American Grown Flowers Month” to recognize the economic and cultural impact of America’s cut flower and greens farmers.
To spread the word about American Grown Flowers Month, Certified American Grown is working with farmers and retailers nationwide on in-store promotion programs to help consumers identify and celebrate homegrown blooms throughout July.
Over 1,200 stores have signed up to celebrate so far.
The campaign includes a national contest, the American Grown Flowers Month Merchandising Contest, that encourages retailers to leverage the Congressional declaration and promote homegrown blooms – and earn prize money for their efforts.
Participants will be featured, and winners will be recognized, in Super Floral and Florists’ Review. Certified American Grown will feature and promote all participants on social media, in a press release and on its blog and website.
Retailers who participate in the contest will be judged on the quality and beauty of their in-store displays that promote American Grown Flowers Month, their ability to increase flower sales in July and their efforts to promote the celebratory month overall, as well as the Certified American Grown brand.
Store campaigns will be judged by Travis Rigby, publisher of Super Floral magazine and Florists’ Review; J Keith White, AIFD, creative director for American Floral Trends Forecast and AANDK Productions and Tom Bowling, AIFD, PFCI, Education Director for Syndicate Sales.
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Publication date: 4/19/2018
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