US: New product alleviates ethylene damage
Matt Blanchard (R&D Flowers Breeding and Trialing Manager at Syngenta Flowers) at the California Spring Trials showing a lobelia treated with Alesco (on the left) and an untreated lobelia (on the right)
Chrysal and Syngenta Flowers have combined their knowledge of potted and bedding plants to introduce a post-harvest treatment. Research shows that consumer purchase are 40% higher when a potted plant display is looking colorful, healthy and fresh. Not surprisingly, customers are far more likely to recommend retail stores with high-quality attractive plants than those without. Now with Chrysal Alesco there is an easy solution to improve shelf life in store, reducing shrinkage and increasing sell thru.
Chrysal Alesco reduces flower petal shatter, bud abortion, leaf yellowing and extends flower longevity, while increasing retail shelf life up to 3 weeks depending on variety and environmental conditions. “Through extensive trialing at Syngenta Flowers in Gilroy, CA we have determined just how effective Chrysal Alesco is in protecting many of our varieties from the damaging effects of ethylene, especially geraniums from petal shatter and bud abortion and petunias from flower meltdown. This product is essential for extending shelf-life and increasing sell-through”, explains Alicain Carlson, Technical Trial Manager for Syngenta Flowers. It is effective on ethylene sensitive crops such as Campanula, Dahlia, Dianthus, Hibiscus, New Guinea Impatiens, Lobelia, Pansy, Pelargonium, Petunia, Rose, Schlumbergera, and Viola. Chrysal Alesco extends the window for sales and reduces grower and retail shrink.
For more information:
Chrysal
www.chrysal.com
Syngenta
www.syngenta.com