Grassheart
Conventionally new rose varieties are viewed very critically. With this in mind, Wout Oor, sales manager at Dümmen Orange (formerly employed at Olij Roses), took a big gamble when he brought the first Grassheart roses to the IPM in Essen. "This rose originated from a crossbreeding experiment," he explains. "When the plant grew and the green heart appeared in the flower, we first were confused: a failure? At the same time, we also found this rose very special. At that moment we had to wait and see whether the green heart would also appear in the other plants. So we cultivated another twenty plants. And yes: the 'wild' green heart remained, just like the beautiful long stems. The Grassheart was born, as was the idea to do something with it."
When asked if Wout immediately saw it as a success, he laughed: "No, actually I expected to be declared insane. But I considered them really special and so on the first occasion I took a big bunch to the IPM in Essen and put them prominently on display at our stand. Everyone looked and made pictures of the rose that deviates so much from the norm. A befriended Belgian exporter bought a small quantity and he was sold out immediately. A real hype emerged. Good news! Not only for our good name as a breeder, but especially also for the florist who can distinguish himself with this special variant. This newcomer among the roses offers added value and exclusivity. And not without success, because the green-hearted rose immediately was ranked as bestseller."
Text and photos: Dümmen Orange