Hortiflorexpo IPM Beijing 2018 starts with exhibitor plus
Never before has Hortiflorexpo IPM Beijing been able to greet as many new exhibiting companies as in 2018. The demand for living greenery is rising in China. The sector is booming. On the one hand, the government has instigated numerous environmental protection projects. On the other hand, flowers and plants are developing into lifestyle products in the population. For the coming event which Messe Essen is organising together with China's most important horticultural association (China Flower Association) and China Great Wall International Exhibition Co., Ltd., all the signs are therefore on green.
Furthermore, Hortiflorexpo IPM China is receiving a lot of acclaim from the official side, too. Germany, the Netherlands, Colombia and Ecuador will present their portfolios on state-promoted joint booths.
Informative forums invite visitors to exchange knowledge
Visitors will obtain input, inspiration and added value at the numerous accompanying information forums all around the fair. In China, cities should become greener in order to counteract the air pollution. At the same time, people are yearning for tranquillity and relaxation oases.
On precisely these subjects, the first-class supporting programme will offer the visitors new findings on May 11. One example which may be cited is a forum which will focus on the subject of "Vertical Gardening" as an answer to urban greenery in densely populated areas. Another forum will discuss sales concepts with which the trade can meet the customers' needs in a tailor-made way and thus raise the turnover.
Floristry on the highest level will be guaranteed in the China Flower Design Competition. For the fifth time already, top international florists will compete against each other. The winner will be announced on the last day of the fair.
For more information
Hortiflorexpo IPM China
www.ipm-essen.de