Plant consumption in Colombia to increase for Mother's Day
An important holiday for Colombian plant growers who see the largest spike in sales, accounting for as much as 20 percent of their annual revenue. Colviveros estimates that the sector has been growing steadily in recent years, and their 2017 earnings exceeding more than USD 70 million consolidate the ornamental nursery industry as a segment of agriculture that benefits more than 20 thousand families who depend on the production and marketing of ornamental plants and foliage in the Colombian countryside.
According to Jairo Cadavid, President of Colviveros, several factors contribute to the increase in sales. First of all, the conditions have been stable, despite the rain over the past few weeks, and nurseries throughout the country have been meeting the production goals. Secondly, the knowledge and practical experience gained by growers through the years have led to quality improvements in their production processes. Lastly, Colombian consumers have begun to perceive not only the quality improvement but also the health benefits and sense of well-being associated with house plants, factors that are an addition to the existing added value of plants in terms of their visual impact and long lasting appeal.
Agustín Bernal, manager of the Nursery Plantas del Tambo in La Ceja, Antioquia, stated that this national holiday implies, for his business, an increase of more than 20% in the production as well as in the commercialization of flowering plants like anthuriums, begonias, azaleas, and kalanchoes. For his part, Gabriel Moreno, from the Cinco Sentidos Nursery, in San Antonio del Tequendama, Cundinamarca, added that the production of his nursery increased around 18% this year, orchids, cyclamens, celosias, begonias and anthuriums, being the most requested plants.
For more information:
Colviveros
Jairo Cadavid Ossa, President of Colviveros
Cel: (57 315) 813 3169
presidencia@colviveros.org
www.colviveros.org