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NL: Kalanchoë Garden season gets underway

The ‘Kalanchoë Garden’ season has started in the Netherlands. The clock sales at the auctions Aalsmeer and Naaldwijk is from the 14th May till the 14th September. The joint breeders and growers deliver the most easy and colourful plant also for outdoor, recognizable by the label 'Kalanchoë Garden'. Every grower under its own brand or packaging, but recognizable by the joint symbol 'Kalanchoe Garden'.

Succulent Kalanchoë for outdoors
The succulent Kalanchoë is the largest plant in Europe in terms of numbers and perhaps the most famous plant. Greatly appreciated for the tremendous ease of use (Easy Care), but also to the rich colours and application possibilities: indoors, but perhaps less well known, also for outdoors in summer. From a temperature of 10 degrees Celsius the Kalanchoe is very suitable for outdoor use. Increasingly growers give their types, specifically suitable for outdoor, increasingly the recognizable label Kalanchoë Garden.

Kalanchoë Garden for easy sales
The Kalanchoë is an easy and colourful plant year-round, available in a wide range of types, colours, and pot sizes. In the frost-free period from mid-May to mid-September the Kalanchoë is also very suitable for outdoor use, in the shade, partial shade, or the sun at temperatures of 10-30 c. A versatile plant with unprecedented possibilities for indoor and outdoor use. So, for better sales and more turnover.

Joint approach to all Kalanchoë growers
The collective promotion ‘Always Kalanchoë' for the flowering plant Kalanchoë is a joint initiative of the nearly 30 breeders and growers who are members of Royal FloraHolland. Royal FloraHolland facilitates this group, LTO Glaskracht Nederland organizes and provides secretariat services and Sense marketing & more is responsible for the positioning and the campaign.

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