"Chinese market increasingly important"
The 20th Horiflowerexpo IPM Beijing was held on May 10th-12th and PanAmerican Seed, which is part of the Ball Horticultural Company, had a booth where it not only showed their genetics but new concepts were presented.
“The market is huge”, “online sales are the way to go”, “new varieties are needed” were the common denominator phrases in the talks during the three days of the show. What is sure is that flowers in China are, year after year, more important, have a better quality and are more diversified.
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PanAmerican Seed
www.panamseed.com