Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




"But it is still top sport"

Emsflower supplies 700,000 Terrazza pot roses every year

This is the time of Terrazza roses, pot roses from De Ruiter Innovations for gardens, balconies, and patios in 15 or 17 cm pots. German company Emsfllower GmbH produces around 700,000 each year for large German supermarkets. Jeroen Stamsnijder, Emsflower: "We have been doing this for seven years, but it still is top sport."


Jeroen Stamsnijder

"We like to control the processes and we therefore produce the starting material ourselves, which we draw from our own plants. We do not have to maintain a stock nursery and we know what we are dealing with." According to Jeroen there is an element of luck. "We only know how large the orders will be when we have made the cuttings, but based on experiences from the past we will figure it out."

"The cycle of harvesting cuttings to a sell-able plant takes a year. For a uniform final product you have to be alert all year round, and sort well in growth and harvest. Around 20% of our cuttings do not make it into a sell-able plant, and we make sure we always have something left. Those plants are thrown away, sold, or bred further and offered again later.

"In this way we can offer a constant product throughout the entire season, and the Terrazza is well suited for this purpose. They grow well, bud well, cluster well and are firm. A beautiful assortment which is still being improved. It's great De Ruiter includes us in those improvements."

For more information:
De Ruiter Innovations
Meerlandenweg 55
1187 ZR Amstelveen
Nederland
+31 206 436 516
general@deruiter.com
www.deruiter.com

Publication date: 5/16/2018

 


 

Other news in this sector:

5/22/2018 AIPH new owner of FloraCulture International
5/21/2018 CAN (QC): Lambert celebrates 90 years
5/21/2018 Dutch Flower Group sounds the gong
5/21/2018 New geothermal doublet in Pijnacker
5/18/2018 NL: Opti-flor celebrates its 90th anniversary
5/18/2018 NL: Edith Bentvelsen new managing director at Ter Laak Orchids
5/18/2018 Next-day delivery from Dutch retailer
5/17/2018 C-LED and Biolchim partner to increase output capacity
5/17/2018 "Karuturi owners sue to stop Stanbic from selling assets"
5/16/2018 US: Bower & Branch acquires mobile commerce company Plantfast
5/15/2018 US: Will MacMurdo named head Bayer Turf and Ornamentals Business
5/15/2018 US: Maine student receives Bigelow scholarship
5/14/2018 CAN: One-stop shop for all floral or greenhouse needs
5/14/2018 "It might have been our best Mother's Day ever"
5/14/2018 New board members for Pinnacle Climate Technologies
5/11/2018 Bercomex maintains Potveer expertise and experience
5/11/2018 NL: From cart pushers to logistic specialists
5/10/2018 NL: "We are ready for the peak"
5/10/2018 New Sales Manager Spain, Portugal for Smithers-Oasis
5/10/2018 UK: Introducing new HTA Board members

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code